This article includes information for beauty technology startups and contractors who want to create beauty applications. Read about three important lessons of beauty gigants like Makeup Genius by L & Oreal, Bobbi Brown and Think Dirty – Shop Clean.
Technology transforms the continuous beauty industry. Or, we can say that the beauty technology industry flourishes and expands rapidly as beauty technology launches and entrepreneurs experiment with the new products and beauty services to consumers. According to the Crunchbase report, "Beauty tech launch like StyleSeat and Glossier has formed one of the fastest growing areas in tech."
Here we take you to the world of top beauty technic giants, performing incredibly well. Let's have a look!
Think Dirty – Shop Clean App
Think Dirty app lets app users learn about the potentially toxic ingredients presented in their cosmetics and personal care products. Well, the Think Dirty app is based on a completely different concept.
This beauty app lets users also compare products when they trade. All users only need to scan the product barcode and it will provide easy-to-understand information about the product, track harmful ingredients for the skin and allow users to shop for cleaner alternatives.
Image Source: Think Dirty
Think Dirty – Shop Right App Ratings # 114 in the Health and Fitness category on the Apple App Store.
According to the latest Report from SimilarWeb, the usage rating of the app is upward on the Google Play ranking. This is what you can see in this picture.
Makeup Genius App by L & Oreal  This virtual makeup is for makeup lovers who like to experiment with the new makeup products. Makeup Genius of L & Oreal uses face mapping technology as it works by clicking on a self-image image and app users can try real-time cosmetics products by simply scanning the product bar codes.
Ask Bobbi App by Bobbi Brown
Ask Bobbi app lets app users ask about a particular look, nail techniques and beauty tunes through an app. Well, the founder of Bobbi Brown is known for practical approach with its customers. Ask Bobbi app aims to make every woman into her own makeup artist. With beauty-related queries, this app gives users the ease of follow-up how or step-by-step make-up and beauty guides.
Image Source: glamor magazine
Continue and let's quickly review the important lessons that you can learn from their successful business models as beauty technology.
3 Important Lessons What Beauty Tech Startups Can Learn From These Beauty Tech Giants Likes To Think Dirty, Makeup Genius By L & Oreal & Bobbi Brown
1. Learn your customers with the rare information about their poisonous beauty products
One of the effective lessons teaches your customers the best of your ability that you can learn from these beauty technical giants as a beauty technology. It is important to provide one of the easiest ways to learn more about toxic ingredients in cosmetic and personal care products. All you need to teach your customers benefits as you can provide tips and tricks with beauty and make-up tutorials and ask them to ask beauty-related questions.
Image Source: Think Dirty
Being a beauty technology startup, if you're planning to create beauty app or virtual beauty application like Makeup Beauty at L & Oreal, follow this simple lesson and offer solutions to your customers based on this.
2. One Stop Solution for all Beauty Essentials
If you are one of the beauty technologies that want to give your beauty administrators / customers one-stop solutions for all their beauty needs, this is a lesson you can learn a lot. You can get a beauty app, which includes all kinds of non-toxic and organic beauty and personal care products. As people's insanity has grown for toxic and organic beauty products, you can provide a complete guide to organic and poison-free beauty products.
Image Source: Think Dirty
For example, if you target audiences who like to have organic and poison-free ingredients in their beauty and personal care products, you can give them all organic beauty products that are free of toxins or organic products. It also comes with convenience to those who your consumers would not go anywhere.
3. Answer your customers' questions with optimal solutions.
Last but not least, it is highly effective strategy s, which is worth implementing under beauty application development. You only need to focus on helping your customers and providing solutions for them. The first is to analyze what is in the trend and what are the things they are looking for. The app like Ask Bobbi helps their beauty enthusiasts or app users ask beauty-related questions and they can ask questions from professional experts right from their apps.
Image Source: bobbi brown
You can offer such solutions as beauty experts or makeup artists with your fingertips. You can also provide video tutorials about makeup and beauty tips, where app users can ask for professional advice, and it must be easy. Being a beauty technology, rtup, you can choose this lesson as an arsenal while developing mobile app in the beauty category.
In recent years there are several beauty boots that appear in the beauty industry. Apart from these Goliaths, there are two startups, which also perform well in the market. These startups are called Glossier and StyleSeat (# 1 deal booking app for hair and beauty). Well, there are two categories, ie cosmetics and grooming that flourish.
If you have any beauty ideas that you want to turn into a mobile app, you can cross it with us as we are a leading mobile app development company and have already developed over 3500 mobile applications with various features and features like GPS real-time tracking, multilingual support , cross platform ability, payment gateway integration, online support and visual calendar.
In case, if you still have questions or confusion regarding beauty application development or solutions on request, please contact us through our contact form. One of our sales representatives will return to you within 48 hours. The consultation is completely free!
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This page was last edited September 14, 2018 at 9:08.