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& # 39; Mac Book & # 39; recommends Surface Laptop 2 in new Microsoft ad



Microsoft has released a new marketing campaign that includes a man named Mackenzie Book (read: Mac Book) who explains why a Surface Laptop 2 is a better option than an Apple MacBook, in his humble opinion.


The 30-second ad consists of a quick-fire Q&A session between a voiceover narrator and the man Mac himself, who goes on to explain why he thinks the Microsoft machine beats Apple's laptop in different departments.

"So Mac, which laptop lasts longer?" the narrator tells.

"Laptop lasts longer," responds Book.

The actor's response is accompanied by the text "Mac Book says Surface laptop … [lasts longer / is faster / has a better touchscreen.]" The last answer is qualified by the narrator with the comment "Oh right, because MacBooks does not have a touch screen."

The ad ends with two thumbs up from Mr Book and his recommendation: "You should get a surface. Trust me, I'm Mac Book." His cancellation is followed by the tagline, "Mac Book says Get a Surface Laptop."

Microsoft and Apple have often aimed at each other over the years with jokey Mac vs. PC ads. From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, along with John Hodgman, who played a PC.

The commercials always started with the tagline "Hello, I'm a Mac", and were some of Apple's most iconic ads, with Long as the cool, casual Mac and Hodgman as a stuffy PC in suit and tie.

However, Microsoft's latest effort is a particular leftist orientation on the man / Mac concept.



Last year, Microsoft released a holiday ad promoting Surface Go over Apple's iPad, using the tagline "Big dreams need a real computer."

Microsoft's 2018 ad was targeted to Apple's own "What is a Computer?" ad campaign, which started in 2016 and showed off some things that iPad Pro can do to replace a traditional laptop.

Microsoft released Surface Laptop 2 in October 2018 and is expected to release updated Surface Pro and Surface Book models later this year.


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