Samsung's new range of smartphones, tablets and laptops was on full display today during the company's Unpacked event for Note 10. Instead of waiting for Apple to introduce new iPhones and MacBooks in September, Samsung decided to get a jump-start to competition.
Like virtually all Samsung root tones, the event included a shotgun with new features. Some of them are completely ridiculous and will be dead in the water at launch. However, Samsung's team also released a few good ideas that have us green with envy.
Hopefully, Apple execs take note of the good and bad things Samsung just revealed.
Portrait Mode on iPhone was a game changer. It didn't take the competition long to catch up, and now Samsung has taken it to a new level by bringing it to video. Note 10 lets users control background blur when shooting video, so the subjects really show up.
We've wanted Apple to bring this to the iPhone quite a bit since Portrait Mode came to iPhone 7 Plus. It seems it shouldn't be hard for Apple to follow suit. Portrait mode on the iPhone already has a live video stream of blue background in action, so adding the ability to record it may come soon.
iPhone has been leading the field in augmented reality, but Samsung is starting to focus more on it this year. With the new Note 10 scanner, Samsung's phones allow you to draw objects in a 3D space and attach them to people or objects. We haven't seen 3D scanning in person, so it may not be a great experience yet. Recent rumors have claimed that Apple plans to add 3D lasers to the iPhone as well, but not until 2020.
Super Fast Charging
Apple is finally starting to add larger batteries to iPhones after slimming down the devices for years, but what we also need is the ability to take the batteries from 0 to 100 really fast. With Note 10 Plus, Samsung added support for charging cards of up to 45W. You don't even need another cable because it uses USB C. The new Notes also have bi-directional charging, which should probably be added to the iPhone lineup from 2019.
One of the most surprising new features on Note 10 is its ability to hone the sound you are pointing to while recording video and isolating it from other sounds. Think of it as portrait mode for audio. Using three microphones to beam shapes, the Note 10 may be able to capture some of the most impressive sound from a smartphone if it works as well as advertised.
The iPhone XR has been Apple's most popular phone this year, and the color choice (along with the price tag) probably has a lot to do with it. Samsung's new AuraGlow color is ridiculous and cool at the same time. I'm sorry that the best iPhone is only available in black, white and gold. Give me some better options Apple. Take some risks for new colors. Do you remember how to create the Bondi Blue iMac and dozens of other color options? Just give it to us on iPhone.
iPhones are used to record some of the most amazing videos you can watch online. The only problem is that you usually need a handheld stabilizer to get greasy smooth shots. Samsung's new "Super Steady" feature looks like it might solve some of this problem. By predicting motion to reduce vibration, Note 10 is able to remove shaking from videos to make them look more cinematic. GoPro's Hero 7 action camera and DJI Osmo Action camera have the same technology in a small package. iPhone should get it soon too.
favor or a 12-inch iPad Pro with LTE, and I must say that having LTE pretty much everywhere is a game changer. There have been many rumors that Apple was considering adding 4G modems to the MacBook, but it never happened. Samsung beat Apple to it today with its new Galaxy Book S.
The laptop can be complete garbage. It is designed to be a first laptop. Inside it has a Qualcomm Snapdragon 8cz processor running Windows 10 and offers up to 23 hours of battery life and LTE connectivity. For $ 999, it seems too expensive, but the idea of never having to search for a Starbucks for free WiFi sounds so appealing again.