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Home / Apple / A Chinese research company puts tables on Apple Claims that iPhone appeals to China's "invisible poor" not middle class

A Chinese research company puts tables on Apple Claims that iPhone appeals to China's "invisible poor" not middle class



In 2014 Forbes published a report by Todd Hixon entitled "What kind of person prefers an iPhone." Hixon was impressed with the fact that iPhone had a strong Android app in app quality several years after Android surpassed iPhone in market share: new apps and new features continue to arrive on iPhone well before Android. What can the characteristics of iPhone users tell me why it happens.

Hixon turned into a market research tool called CivicScience that is very well suited to answer these questions. CivicScience runs continuous surveys on hundreds of websites, asking questions about products, preferences and respondents' backgrounds. They have collected a database of over 300 million responses from 27 million people. I searched in this database, looking for relationships between consumer preferences for iPhone against Android, their preferences for other products and their demographics.

The table below shows a strong foundation for what Customer Apple's iPhone appealed to. The data were clear that iPhone users were highly educated and received higher income than Android users.

  2 x data that is an apple customer "border =" 0 "class =" asset asset image at-xid-6a0120a5580826970c022ad37bd59e200c image-full img-responsive "src =" https://www.patentlyapple.com/ . a / 6a0120a5580826970c022ad37bd59e200c-800wi "style =" display: block; margin-left: auto; margin-right: auto; "title =" 2 x data that is an apple customer "/> </span></p>
<p style= This particular view of an Apple customer like Forbes report painted became the echo of a Business Insider report that year about Apple and Android users in the UK and came up with a similar profile using data from YouGov.

  3 Company Inspector 2014 Profile of Apple and Android Users

Of course, the times change. The "Apple iPhone" user policy in 2014 took a more centric view while Android The user was labeled as holding extreme left political views. Today, under Apple CEO Tim Cook, Apple's base has moved far to the left like Android users. But with that said, there was a basic view of the time that Apple users were young professionals, made an above average income and were well educated.

Earlier today, Patently Apple wrote a report titled "New Smartphone Charts for China. Show Apple Dipping and Xiaomi Solidly Acquire Them Four Quarters Right ", where the latest data showed how Huawei, Vivo, Oppo and Xiaomi are now smartphone leaders who leave Apple hanging on to fifth spot with 9% market share and pushing Samsung to forget about 1% market share

China's best smartphone vendors copied Apple every turn over the years to gently blur the lines, introducing new smartphones into flashy keynote events and making initial product videos that mimic them from Jony Ive, describing everything to death.

Now, the Chinese go a step further, creating a mythical profile of Apple fans as losers, while the influential in China only chose Chinese brands. If you think I'm kidding, think again.

A new report that extends today from South China Morning Post entitled "Research highlights class division between" poor "Apple iPhone and" rich "Huawei users in China" trying to turn tables on Apple.

Time Similar to this report, I outlined reports from Forbes and Business Insider who used hard government government data to confirm the profile of IOS vs the Android user. Now a private Chinese company named MobData claimed that "Apple iPhone users in China are generally less educated, hard and with few valuable resources, compared to users of other mobile phone brands like Huawei or Xiaomi."

The Shanghai-based company specifically stated that " Most iPhone users are unmarried women between the ages of 18 and 34, who graduated with only a secondary certificate and earn a monthly income of less than 3,000 yuan (HK $ 3,800 or US $ 485). They are perceived as part of a group known as the "invisible poor" – those who do not look as bad as their financial relationship. [19659014] 4 X cover mob data – apple appeller to invisibly bad “border =” 0 “class =” asset asset-image at-xid-6a0120a5580826970c022ad3c19df0200b bilde-full img-responsive “src =” https://www.patentlyapple.com/.a/6a0120a5580826970c022ad3c19df0200b-800wi “style =” display: block; margin-left: auto; margin-right: auto; ” title = “4 X cover mobdata – apple appellerer til usynlig dårlig” />

On the contrary, Huawei phone users are generally married men aged 25-34, have a diploma or bachelor degree, and whose monthly income register between 5,000 yuan and 20,000 yuan (US $ 2,887) . The research also found that a large proportion of Huawei users own apartments and cars while Apple users do not. MobData did not reveal the number of respondents who participated in the research. "

  1 xta Huawei Statistics

considering that Apple's Phones are the most expensive smartphones anywhere on the planet, it's a little hard for any reasonable person to swallow the line from China's MobData that it's actually the "invisible poor" who rushing out to buy the most expensive smartphones from Apple in China when they could clearly buy cheaper Chinese OEM alternatives.

Finally, while the South China Morning Post seemed to have cherry select data it wanted to use as a positive story for local Chinese brands and a negative twist to Apple, it appears that some of the actual data in the MobData report are very positive for Apple. Two of slides from the full report presented below support positive news about Apple's performance in Q3 2018 over Chinese brands.

In the first chart, the translated text from the right side of # 1 is gross:

1) "Apple launched new products in Q3 and performed stronger Huawei performance remains solid, followed by 0.9% user growth.The third fourth is Oppo and Vivo, the two users in the quarter growth rate are relatively fast. Xiaomi users have

  5-2 of the charts from the MobData Q3 smartphone report

In the second chart as mentioned above, the translated text from the right side is verbal for # 1 and # 2 Reviews:

1) Apple released the new model, the price of the old models dropped back, iPhone 6s, 6s Plus, 7 plus three old models of number of users have increased. There was a slight increase in the number of users of the OPPO R15 and Vivo y51a two models.

2) Old models have risen. CR5 represents the degree of concentration of each brand model, model the concentration between the four major The brands are quite different. A pple CR5 is 64.3%, the highest concentration, although Huawei's total user volume is second only to Apple, but CR5 is only 15.1%, model concentration is low, consistent with Huawei's multi-style strategy, OV model cr % is around 30%.

In the third quarter of 2018, it seems that Apple did better than Huawei in some interesting calculations as shown above. Nevertheless, with the few positive slides aside, the core propaganda about Apple's base could be the "invisible poor" just being extinguished by those in emerging markets like China.

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