Bankmycell is a company that analyzes all the exchange and recycling programs on the market so that users can choose the best for their needs. They show where users can get the best price for their device while ensuring that the recycling process is as simple as possible. A new study of them about the decline of iPhone commerce was based on a sampling of over 38,000 unique Apple iPhone users.
Bankmycell's study, which was set up for the hunt, found that iPhone loyalty has fallen to its lowest point since 2011. Last year, iPhone maintenance was 92 percent and it has now dropped to 73 percent.
The study further found that 26.2 percent of the people who traded with their iPhone X switched to another brand like Android. In comparison, only 7.7 percent of Samsung Galaxy S9 users chose an iPhone when upgrading.
Of all iPhone models, people who traded the iPhone 7 Plus were found to be the most loyal, with 81
Below is the historical iPhone upgrade loyalty map that covers 2011 to 2019 along with some interesting factoids from the study.
Maybe you see it differently. Submit your comments below.
About commenting on our site: Patently Apple reserves the right to post, reject or edit any comments. Those using violent language or negative behavior will cause them to be blacklisted on Disqus.