Sometimes you just have to call it as it is. Business like politics and war are about information. Or, between competitors, misinformation and what better place to misinform than the
information misinformation superway called interwebs.
One could easily look at Microsoft's newborn combat competitiveness and use the tropics, " Nothing to see here. Move with " but there are times when truth is important, a time when facts are important and a time When confusion and deliberate default must be revealed. Microsoft, I'm looking at you.
$ 999 MacBook Killer
Assuming you didn't cross the Pacific in kayak or halfway up Mount Everest, you've probably come across news about Microsoft's latest Surface PC. It's been called a MacBook Killer. It. Is. Not. We've been reading for years about how this PC or laptop will kill your Mac, but it hasn't happened.
If anything, the Mac is more resilient than ever, thanks to record sales every quarter or so. Even the user base tops 1
Where Microsoft needs to own up to the reality of facts is in how it presents itself as, 1) Mac Killer, and 2) iPad Killer. The only thing that is killed these days is, 1) the traditional PC industry, and 2) Microsoft's Surface PC sales (yes, they go down, down and down).
We've seen different and different Microsoft ads pitting some surface against a MacBook Pro or an iPad, but the latter is a Microsoft novice; The surface library runs Windows. No, not Windows 10. Windows S. A crumpled version of the popular and more powerful Windows 10. Microsoft and the company's legions of technological apologists piter Surface Laptop at similar price, similar size, equivalent powered and equipped MacBook Air.  Ok, we can't really compare Apple to apples, but loosely we can. Both base models run Intel Core i5 CPUs, but the surface has a retina display, the Mac doesn't. But the air comes with 8 GB of RAM vs. 4 GB on Microsoft's latest entry level entry. Even the air, a model that goes back seven years, has two USB 3 ports for Surface Laptop's single port.
See? It's not really a good Apple to apple comparison, is it? Microsoft's new reference with a crumpled Windows version goes design tops with a seven-year-old Apple design? And hardly wins? Anyone see a problem there?
To be fair, Surface Laptop should not be compared to a Mac at all. As soon as you add more RAM and storage, Microsoft's newest surface is about the same as a MacBook Pro level that has helped drive Mac sales to record levels.
So if not compared to the sellers Macene, why does Surface Laptop exist?
Surface Laptop is a reference signal; a way to showcase Windows S and how small and thin notebooks will look and perform, even if they are not filled with the latest specifications. Why? Because both Microsoft and Apple are creamy with cheaper than cheap Chromebooks in schools, where apparently the only requirement in the purchase order is cheap, cheap and inexpensive; an area where none of the companies want to step. Or do they?
Windows 10 S is available for PC manufacturers for free, apparently so they can make cheap Windows-based notebooks to compete against cheap Chromebooks. The commonality here is, well, cheap. How did Apple react? Is there a $ 299 Mac on its way? No. Apple's fame with iPad circa 2017 is the new $ 329 price tag for a 9.7-inch iPad. This makes Apple's position more durable because iPads do well that Chromebooks are not (mobile camera comes to mind). Windows 10 S, on the other hand, is stunted and runs only programs from the Windows Store, so no Google Chrome for kids. And not iTunes either.
Nevertheless, it's a good way for Microsoft to keep your face in front of our kids, even with a slightly stunted product to compete with cheap iPads and cheap Chromebooks. But a comparison of a Surface Laptop to a Mac notebook is full of danger. They are not competitive. The Mac can run MacOS Sierra, Windows 10 and most flavors of Linux and Unix – all at once, if needed – so it's definitely an optional device for students who want to learn about real computers.