Only 66 "I'm a Mac" ads sent out of 323 who were filmed. Star Justin Long says Steve Jobs always rejected those who had too much humor.
Justin Long, who is involved in all of Apple's famous "I'm a Mac" ad with John Hodgman, has revealed that Steve Jobs rejected those that were too funny. While Long filmed 323 of them, he says there was a pattern that was not used.
"I noticed that some of the funniest would never venture," Long said Entertainment Weekly . "In particular, I remember, Zach Galifianakis played as a drunken Christmas ball. I died to see one [but] they basically said that Steve Jobs preferred when they were not super funny."
The ads, which ran from 2006 to 2009, all contributed to Macs by pointing out that Windows PCs were significantly wrong. Jobs requested that there should always be the message that viewers took away. "He thought [being too funny] would degrade the commercial point," Long continued. "He thought that if people were too focused on humor in it, they would lose sight of the product."
"Virus" was the first "I am a Mac" ad to be written
Formerly, Long, co-star John Hodgman and decision makers from the campaign of TBWA Chiat Day, including creative director Jason Sperling, have talked about the ads and Jobs's detailed focus on them.
"Steve demands perfection," Sperling said. "Just looking at a reflection on a 17-second field screen, he'll tell the team," Stop, why didn't you do better with your lighting? "He immediately punished if you didn't do it right."
In addition to his film career, Long has also starred in an ad campaign for Huawei.