Yesterday I said that there would be a showdown between several Apple leakers and analysts. Sources would be weighed and found to be legitimate, or possibly just found out. Well, hopefully no one loses their job over who they told what and when, but after tomorrow̵
There is no doubt that he nailed what would happen today in advance, and in detail. I want to give @L0vetodream partial credit, since he said there would be no Apple Watch today. But when you stay cryptic and get small, you are not allowed to take all three points with you (if you do not know what that means, talk to some football and hockey fans).
So here’s what Gurman had to say yesterday:
I will not be so excited about rumors of new Apple products appearing this week. More likely I think: an announcement about the upcoming (of course virtual) iPhone / Apple Watch event in September.
– Mark Gurman (@markgurman) September 6, 2020
You can see here another version of what Apple released today, along with a special blue Twitter #appleevent hashtag, just for their upcoming series of streaming events.
Interestingly, this version of the announcement seems to be very closely related to the Apple Watch. And simply, here is Gurman again:
Apple Holds September 15 Online Launch Event to Unveil New Watch https://t.co/UGtT8zaPVo https://t.co/pw1oVXVoaL
– Mark Gurman (@markgurman) September 8, 2020
You can also see Gurman’s article that fell on Bloomberg at about the same time. So it seems that Gurman’s sources came out on top, when he all stood in line and was ready to go in front of everything that happened. So everyone greets the undisputed king of Apple Leakers. I do not think there is any doubt about who is on top of that pile now. And as for Jon Prosser, it seems that Apple called in a hit and finally got its man today. I’m sure he’s coming back, but maybe a little more humble than before.
As for next week’s Apple event, Mark Gurman confirmed what everyone already knew: the new iPhones are not ready and will not be announced so early. This event will be focused on the Apple Watch and iPad (or iPads, as even Gurman has stated that it could be both a base model iPad and a new Air coming). It tells me that Apple thinks too highly of their best portable device to announce it with just a humble press release.
With so much other new hardware rumored to be in the pipeline, the rumor mill for the rest of this week will now shift to what else Apple can announce during or around next week’s event. Could AirPods Studio look like this? What about HomePod 2 or AirTags? It really depends on how Apple decides to play the rest of the fall.
If they’re going to have another streaming event for iPhones and Apple Silicon Macs, I could see more devices being announced next week. If they decide to separate these announcements into two events, it may make sense for them to hold back some things and announce them on or around the later streaming events.
Who knows at this point? Definitely not Jon Prosser, right? Yes, it was low, but when you aim high and miss big, it’s far down. However, he has been right that he will bounce back.
This is 2020 and anything can happen, so I’m done guessing what Apple wants to do. Unless Mark Gurman leaks out, I’m skeptical of pretty much every rumor I look for today. Right now, I’m just hoping that new watches and an iPad Air will be announced next Tuesday. The rest will play out the way Apple wants it to, and that’s fine.