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Amazon parade counted on Apple



  Amazon Yes, dear Apple customer and faithful reader, I am an Amazon premier member. Why not? I buy many things I probably do not need or spend as much as I should, but I prefer to pay the lowest price possible, and Amazon will make it happen. Sometimes.

Every year, Amazon has a Prime Day; sort of a black friday but somewhere in the middle of summer; Once Amazon sells all kinds of useless items at ridiculously low prices for premier members; probably getting rid of crap that has not sold well and maybe making non-premier members a little jealous. Amazon must do well. They have 80 million premier members. So, how was Apple counted by Amazon? Read on.

Where is the umbrella?

Online journalism is full of arguments writers who work diligently to give up controversies where no one exists. Here is one of Brian Sozzi from TheStreet .

Sorry to count on your parade Apple fanboys, but Amazon just fixed it to Tim Cook's baby.

Really? How can such a thing happen? Is the Amazon economy now better than Apple?

Nope.

Amazon said that it sold three times as many Echo devices around the world midway through Prime Day. [Amazon] Have a hot sales technology product that's so good they just told the world how many gazillion were sold? 1

9659006] OK, three times as many as what? Previous week's echo sale? Echo sale ever? See? No numbers. Again. Amazon claims to have sold a few million Echo devices and a nearly half price sale on Prime Day should push more out the door and Echo is dear of technology leaders who can not count or who has cognitive malfunction, but I doubt if Apple worries Much about a company that does not really earn a lot of money and does not really compete where Apple competes.

After all, pundits and guesstimators say that Echo is a success after selling a few million devices, while Apple Watch – which probably sold a magnitude more – is a flop and a mistake.

Go figure, right?

What this means for Apple is easy to understand: Amazon has managed to clear more homes with Echos in front of Apple's major HomePod launch.

And will continue to the much better and higher priced HomePod actually makes way for an Apple Store to be sold. The argument is simple. Amazon will echo its price down to the value of dirt, selling millions of them, and it will prevent Apple's HomePod getting pulled into the market because Amazon customers already have echoes.

Therefore, if you bought a discounted Echo why in the world do you also want a HomePod?

I told you that.

Somehow, I do not think anyone on Apple cares much about what Amazon does because Apple actually monies the gadgets it sells and the technology market does not seem to be affected in any way by any Amazon seller. Except maybe cables.

In analyst jargon, Amazon has taken a bit of Apple's market share before the most important new digital gadget itself has hit the market.

Uh, say what? Amazon took a bit of Apple's market share? Ok, Amazon took a bit of zero because it's HomePod's market share right now. Therefore, said bite is zero. It's just stupid. Analytical jargon does not make much sense sometimes.

Sorry, but that's the truth.

See? There it is again. It may be truthful for Amazon's echo to take a bit of a non-existent market share of a non-existent product. But it's still stupid. Also stupid is the perception that everything Amazon does can count on an Apple parade (what and where and when it is, but I'd like to see it).


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