Prime Day is over and even with technical issues early, consumers showed how much they love deals by downloading the Amazon iOS app almost 4 times more than on any average day. With revenue estimated at top $ 3.4 billion, Amazon's new shopping vacation waved on the App Store as well.
Not surprisingly, Amazon's app ripped to # 1 Top Free App in the United States. Although Amazon strongly promoted Prime Day outside the App Store in the weeks before, the effect was only visible in the hours leading up to the event.
What does all the hype mean for downloads? We estimate that in the 36 hours of the event, the app was downloaded more than 350,000 times, a 4x increase compared to the app's average daily downloads of 44,000.
 But not only Amazon
Although Amazon's app was the biggest winner, other shopping carts also benefited from this frenesen. General retailers like Walmart and Target, and marketplaces like eBay, went their own campaigns to try to run the wave – with mixed results.
Dote, a less known fashion e-commerce app that makes brands available to buyers through a virtual mall, began to move up the ranks towards the end of the event. Starting outside the top 100 they climbed to the 97th place just as Prime Day ended and peaked at 16th the next day. We estimate that this tip in rank is Dote a 7x increase in downloads instantly and a sustained 3x growth in the days after the event was terminated.
Dealers used to trust Hallmark to highlight new vacations without thin air but they have since taken governments to celebrate the spirit of shopping with vacations such as Black Friday, Cyber Monday, Alibaba's Single Day Sale, and now Prime Day.
About the data
Ratings and download estimates for this report came from Explorer, our mobile market intelligence platform. Explore millions of iOS and Android apps with flexible queries, proprietary datasets like ad and SDK intelligence and app demographics, access contact information, and more.