- Apple is widely expected to unveil the iPhone 12 in mid-October, but it has not yet announced a virtual press release.
- A new report from Korea suggests that the iPhone 12 will be launched much earlier than usual in the country, and claims the iPhone 12 series will arrive either in late October or early November. This means that an iPhone 12 press event should come soon.
- Korea is not usually included in the first wave of new iPhone launches, but Apple may be targeting 5G users in the region.
Apple is widely expected to unveil the iPhone 12 in the coming weeks, with October 13 looking like the most likely iPhone event date this year. The new coronavirus affected the development of the new models, and Apple confirmed a few months ago that the new handsets would not hit stores during the regular launch window in late September. Apple held a virtual press event a few days ago, focusing on the new Apple Watch models, new iPads and new subscriptions. Apple did not mention the iPhone 1
When September is almost over, the company should soon reveal the iPhone press conference date. A new report indicates that the iPhone 12 may be launched in late October in a large market that is usually not included in the first wave. This is another indication that the iPhone 12 launch event is imminent.
Sources familiar with the Apple plans told The Korea Herald that Apple is expected to launch the iPhone 12 series in Korea earlier than usual. Apple wants to attract more 5G users in the market, according to the report.
The sources did not give a launch date, but said that Apple is preparing to sell the iPhone 12 in late October or early November. This may coincide with the global release date for the iPhone 12. If Apple unveils the iPhone 12 on October 13, the phone may hit stores on October 23.
The Herald points out that Apple has released iPhones in Korea about a month after the US, Europe and other major countries. The iPhone 12 seems to mark a significant shift in strategy for Apple. Another explanation is that the global iPhone 12 launch is already delayed, which is why the Korean launch may seem early.
The report also notes that Apple is expected to launch four iPhone 12 models this fall, but does not refer to which iPhone 12 versions will be available first in Korea. Apple is expected to launch two iPhone 12 versions in October, and the remaining two a few weeks later.
The Herald provides a potential explanation for Apple’s focus on Korea this year. The iPhone 12 Pro Max will support 28 GHz high-frequency 5G bands, a feature that none of the existing Samsung and LG 5G phones have. Korea was the first nation to hit 5G networks, and Samsung was one of the first companies to launch a 5G phone last year.
There is no agreement on which iPhone 12 versions will be launched in October, but all reports agree that the iPhone 12 Pro Max will be delayed until November.