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App Privacy Concerns and ASO



In recent days, social media has quickly filled in posts from an app called FaceApp, which uses AI to edit photos of the user's faces. As quickly, users began to increase the privacy issue with the app, such as cloud cloud and unauthorized access to the user's photo library. Whether these fears are founded gives it a solid example of why apps should be upfront about privacy and security.

FaceApp

FaceApp is not a new app, but newer updates – where users
Can edit their faces to see the elderly – have brought it back to popularity. As
It is an app that can access user photos, there is concern about privacy and
Safety. Den
Verge
notes that there is no evidence that the app downloads a user's image
scroll, although it does not upload individual images to use filters on the app
server before downloading the device.

According
to TechCrunch
there are also concerns about the app that access the image
library without permission. But an Apple API introduced in iOS 11 lets
users select individual images from a system dialog that the app can work without
get full access to the photo library The app can only access
selected image unless permission is granted for more.

Users can request to remove images from the server after
They are finished with editing, though it requires you to submit a specific request through
Support menu.

While FaceApp says it does not sell user data to third
parties, the privacy policy still uses "broad language that allows it to use
people's username, name and similarity for commercial purposes, "which is not GDPR compliant.

FaceApp released
a statement
that responds to privacy issues, but the US Senate is already calling
for research
in the app.

App Store Security Policy

Apple takes security very seriously, like the App Store App Store
Review Guidelines
often affect which computer programs can and cannot be used for
what purpose according to privacy
Guidelines:

"Apps should only request access to data relevant to the core functionality of the app, and should only collect and use data required to perform the task in question. Whenever possible, use non-process picker or an axle sheet instead of requesting full access to protected resources such as images or contacts. "

In addition, the guidelines state:

" Unless otherwise permitted by law, you may not use, transfer or share any other's personal information without first get permission from them.You must provide access to information on how and where to use the data. "

Google Play has similar guidelines. The Play
Large Privacy Policy
states that apps that handle sensitive user data must:

"- Limit your collection and use of this data for purposes directly related to providing and improving the features of the app (e.g., user-anticipated functionality documented and promoted in the app's description.]

– Enter a privacy policy in both the specified field in the Play Console and in the app itself. Privacy policy, along with any information in the app, must provide a comprehensive description of how the app collects In, Use and Share User Data Your privacy policy must disclose the type of parties that personal or sensitive user data is shared with.

– Manage all personal or sensitive user data securely, including transferring it using modern encryption (for example, over HTTPS). "[19659011] If an app breaks the guidelines in each store,
it will be removed. Given the concerns about FaceApp, it's likely that
The app will be placed under great control to ensure that it is complete
Compliance with all App Store and Play Store policies.

Privacy and ASO

The case around FaceApp serves as a strong reminder of
The importance of apps is in advance about privacy and security. The app stores
requires developers to disclose their privacy policies in their apps, though
It can be as simple as including a link to the privacy policy in
description.

For App Store optimization purposes, be in advance of
Security can be crucial to maintaining a good reputation. The users are often
worried about how the data is used, and the more popular an app
Being, the more worries can be raised. One of the last things an app
Developer wishes are a flood of user complaints that indicate the app store and are sold
their personal data. Being transparent about what is collected and how it is
overall can help with this. If it is made clear to users what the process is,
It refers to the users that the developer keeps them informed and has their privacy
in mind.

In this case, it is possible with advance security
helped the app not receive national attention. Any app that will
Edit images must first request permission – explain to users why this is
necessary, and how it works, can think of itself.

Not being in advance about computer usage can also lead to an apps
rejection from the store. In cases like this, where an app draws enough
Attention to guarantee public examination, it is particularly important to
remain compatible.

If an app doesn't comply with the store's policy, it will
likely to be removed. Should that happen, all the keywords are and positioning
that the app accumulated will be lost. Although restored to the store,
the app must begin indexing and ranking for keywords from the beginning,
makes it harder to find while competitors continue to grow.

Strong app security and visible privacy policy is not
Just recommended for an apps reputation, they are crucial. While it is not yet
see what happens to FaceApp, compatible with the App Store and
Play Store Guidelines – as well as the GDPR Guidelines – are a must. Inform the users how
Their information can be collected and used building trust and can prevent a wave
of worries.

Want more information on optimizing the App Store?
Contact
Gummicube and
We help you get your strategy started.


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