App developers rely on their App Store metrics to see how they grow or identify potential issues. If calculations are not reported, they may fly blind or give inaccurate information. With the recent release of iOS 14, developers need to follow their usage metrics when users update to the latest operating system.
However, an error in App Store Connect is currently not marked or filtering App Analytics data for users on iOS 14, which could add a level of difficulty for developers trying to optimize their apps.
App Store Metrics Error
Developers can view the calculations for their apps in the App Store Connect under “App Analytics.” The calculations include important data for use and findings such as views, app units and sessions. This is important for developers to track to find out how well they are doing.
An important part of the analysis of calculations is to be able to filter the data by category, including the version of iOS. Although iOS 1
iOS 14 is not included in any of the Analytics sections used to filter or track operating systems. It can not be added as a filter or selected under “View By” for platform versions, which stop at iOS 13.6. While the analyzes mark the launch of each operating system up to iOS 13.6, no such indicators can be found on September 15, 2020, when iOS 14 was released to the public.
What this might mean
This raises several concerns. It is now unclear whether App Store Connect tracks user calculations on iOS 14; If not, the calculations may make it appear as if usage decreases when users actually update.
If it still tracks iOS 14 user calculations and does not include it as a filter, developers will have to reverse it essentially by subtracting the calculations from all previous versions from the aggregate data.
If Apple does not collect iOS 14 calculations, it puts developers in a difficult position. The analysis data are crucial for tracking usage, including identifying potential problems and assessing impressions and session lengths.
Being unable to filter problems or gains to a particular operating system – especially a new one – will leave developers in the dark about what works and where they can improve. This can have a significant negative impact on optimization and the overall business.
What to do
This is not the first time App Store Connect does not come with a new operating system. Developers have reported the issue to Apple Support to ensure that it can be resolved, but there is currently no timeline indicating whether Apple is working to address it or how long it may take.
It is also unknown whether calculations need to be completed for the launch of iOS 14. If necessary, and depending on how long it takes, this could potentially lead to developers missing weeks or even months of analytics data.
Some bugs, such as the recent land-based distribution bug for apps, were fixed during the day, while other bugs in the App Store took longer to fix.
While waiting for an update to resolve this issue, developers should be careful about the visible calculations as well as their assessments. If there are any issues that cause iOS 14 users to leave, they may also leave reviews.
Developers should make sure to test their own apps on the latest operating system to try to identify any issues early so that they can address them before driving users away.
Analytics is important for maintaining a proper app and a happy user base. If the analytics fall behind, so can App Store Optimization. This issue is currently running, so keep an eye out for updates as it is addressed.
Want to learn more about App Store Optimization? Consult Gummicube and we help you get your strategy started.