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App Store Promotional Text: How to Use It

The campaign text is part of an iOS app page that provides quick information about the app. This may include short slots or taglines, but a common purpose is to let users know about campaigns and changes to the app. The campaign text value for conversion makes it a useful tool for App Store optimization.

What is the promotional text?

Promotext is part of 170 characters on the app's App Store page
which appears at the top of the app description and on the product page
view. Essentially, it works as an additional part of the introduction. While most
Changes to the listing of an app in the Apple App Store require that the app be updated
to distribute them, the promotional text can be updated at any time.

Promotional text is not indexed for organic keywords by
Apple. If used for keyword indexing, developers could theoretically
Submit new promotional text often just to add new keywords. Instead
The purpose of the promotional text is for conversions.

How promotional text helps ASO

Promotional text is not required by default, so developers can
Choose whether or not to include it in their app. It is still a useful tool
for developers, whether they are launching a new version of an app or not. It is a
of the previous things a user sees on the product page, so that is the key for catching
users' attention and draw them to read the rest of the description.

Additionally, the campaign text in Apple Search Ads is displayed
search page results if no ad set is displayed. To be
In the case, advertising text can also be an important conversion factor from both
product page and search results from Apple.

Allows developers to change campaign text
Regardless of new releases, it means they can use it as a way of informing users
about short-term promotions, events or other relevant features.

As a visible asset, promotional text is useful
conversions, even if it does not include keyword indexing. As such, it is
Important to keep in mind best practices when writing the promotional text.

Promo Text Best Practices

The promotional text can be up to 1

70 characters, although it can
be capped if it lasts so long. Developers should describe the core features
and campaigns in a concise manner and test different lengths and messages
See what gives the best conversions.

The app's promotional text should provide information about
the app itself, as users will see it early. It should be a strong, eye-catching one
introduction that conveys the purpose and benefits of the app, as users know
what they get out of it.

At the same time, the promotional text should be used for all new ones
or ongoing campaigns. Since this can be edited at any time, developers can use
It is quick to call sales or special events without having to launch a new one
version of the app and update the entire description.

For example, shopping apps with sales may use promotional items
Text to say something in line with “Shop online and save in our summer
Sale – get up to 50% off everything! »Or mobile games can mention
of a "New PvP season starting now."

Users reading the promotional text will know that the app is
relevant to their questions. As such, keywords integrate into the promotional text
is recommended. This will let users know that your app is relevant to theirs
search, which can help improve engagement and conversions.


The promotional text gives one of the earliest impressions
for users who view the app's page. It leads into the description, so it should
Be engaging while calling out some remarkable campaigns and values.

One of the most important aspects of the campaign text is
the ability to edit it anytime, whether or not the app is
receives an update. Although not used for keyword indexing, it is
still a valuable asset for conversions. When you want to announce something
for your app, the promotional text is the place to do so.

Want more information on App Store optimization?
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We help you get started with your strategy.

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