Although the App Store Optimization (ASO) and Search Engine Optimization (SEO) are not the same, they both require an understanding of how the respective search engines work. As for ASO, using the App Store search engine – in fact, 70% of the app finds are thanks to the store's search. With that in mind, it's time to look at the App Store search engine and understand how to fully utilize it for your ASO.
How App Store Search Works
As with any good search engine, App Store Search is
intuitive and gives suggestions. When a user goes to the App Store, will
The search button is located at the bottom right of the screen. Tapping on it
Immediately presents the users with a list of trending search topics based on
what's popular and the user's download history.
When the user starts typing in the query, the search queries
The engine suggests potential keywords or app names that can complete theirs
questions. These suggestions can start from the first letter, but become more specific
as the user writes more. For example, just typing "F" will immediately resign
suggestions for "faceapp", "four go" and "fortnite", which can then be created
suggestions for "Facebook" and "Facetime" as the query becomes more specific.
This is one reason why brand recognition is beneficial
An app is often app tags that show up early in the suggestions, so
Apps with widespread name recognition can be detected through App Store searches
before the user himself completes his request.
After pressing "Search", the user is taken to a list of
The result of the app is relevant to the query. The apps here are listed by theirs
keyword rankings for the term user searches for, which is why keywords
ranking is so valuable for App Store optimization.
However, the first app in the results will be the app
wins their Apple Search Ads bid for that keyword. Although this is marked as an ad,
It's still the first app users to see in the search results, even over
top rated app or story.
Apps with lower keyword rankings are still in search
results, but users have to scroll to see them. The lower an app is in
search results, the more likely users are to see another app like
meet their needs in advance.
How User Search
Users usually search on the App Store for brand names or
specific features. While web searches may include questions or transactions, such as
"Why are the tickets so expensive" or "Buy tickets online" are mobile searches
shorter and more function-based. Users can instead search for "ticket tickets", or
a specific app like "Ticketmaster."
The App Store search engine is designed to find apps based
of the short keywords and phrases. Apps that want to improve visibility
and keyword rankings within search must be targeted to the short terms and
Improve their rankings for them.
How keywords are indexed
Several factors go into an app's keyword indexing, but some
Of the most important things to remember are keyword declarations, relevance
and clickthrough rate (CTR).
Developers must declare their keywords. They can do this
in the 30-character title, 30 characters
subtitle and 100 character keyword bank. This tells the App Store
algorithm that these are the keywords they want the app to index for, so it
begins to determine relevance.
If an app is relevant to the keywords, it will begin to
index for them. Declaring a keyword does not automatically earn a place in
search results – App Store algorithm needs time to decide that
The keyword is relevant and indexes it. For example, a botany app aimed at "tax
returns "as a keyword is unlikely to rank for that siege, since it is completely
The app's CTR and conversions play a major role in
Determine your keyword rankings. If users see your app on a search for one
keywords and they click on it, this indicates to the app store that the app is
both relevant to the keyword and engaging with the users. If they convert and
Download the app, there is another recommendation for the store. As several users click
on and installing the app, its ranking grows for the keywords they search
for when they see the app.
Although this is a basic overview of App Store searches
engine, it is an important basis for App Store optimization. understanding
how the search engine works, how users search it and how the apps can be improved
Their rankings create a strong foothold for an apps optimization and can provide
develop the knowledge they need to start optimizing.
Want more information on optimizing the App Store?
Contact Gummicube and
We help you get your strategy started.