The app's subtitle serves important purposes. It gives users extra information about the app itself, such as functionality or purpose, but it also gives you extra space for keywords. Using the subtitle location is recommended for App Store optimization, so let's look at how to use the App Store limit for full text.
The text was added to the App Store in 2017 with iOS 11, when the store underwent a redesign. As part of the App Store changes, the title length was reduced from 50 characters to 30. Unlike losing 20 characters from the title site, developers were given 30 more characters to use for the subtitle.
As the title and keyword bank, subtitle is an Apple index index for organic search. As such, developers should also think of the subtitles as a means of declaring additional keywords and phrases. When filling out metadata, developers should fill as much of the 30-character space with relevant terms as possible. Unused character space is basically a waste of opportunity, but use of space provides more opportunities for indexing.
Subtitle Best Practices
As the title, the subtitle is user-friendly and displayed with
The app in the search results. As such, the 30 characters should be used for
forms a coherent sentence or tagline that contacts the user.
The subtitle should provide information about the app's functionality and usage while remaining on the trademark. For example, televisions can use sentence-building keywords such as "watch TV shows on the go," or dog walking devices can say "rent dog lovers nearby." In these examples, the subtitles use most of the 30 characters available, while providing a value suggestion to the app.
Using ASO software, developers can identify high volume and
relevant keywords that they can incorporate into the subtitle. This ensures
the terms are included in the app's metadata and that users search for them
The terms will quickly see how the app relates to its searches.
For example, a transcription app can use a subtitle as
"Transcribe Voice to Text Quickly," which would help the index of "transcribe"
"Voice to Text" and "Transcript Voice." Users who find the app are searching for
These conditions will be able to see the subtitle right under the app title and immediately
see how the app relates to the query.
It is also important to use ASO software to monitor keyword ranking movements after deploying a new subtitle. Some developers have recently found that the last word used in a full text of 30 characters does not index, nor the sentences it builds. If a particular term is important to the app's overall ranking profile, it is safer to include it elsewhere in the metadata.
The caption should not just be a number of keywords
the buckle, but instead integrate the keywords into a natural sound
manner. While an audiobook app may include keywords like "books"
"Audiobook," "tell" and "read", it would not be able to use "books"
audiobook tells the reader "as a subtitle ̵
fill. Although it should be approved, the subtitle may discourage the potential
users from conversion due to their poor grammatical structure.
In short, there are three important things to remember when
decides on a subtitle:
- The App Store subscription limit is 30
characters – use as much of it as possible
- Subtitles should emphasize keywords while
- Subtitles shall provide relevant information
about the app
It may seem like a difficult balancing act to create an engaging one
and keyword-friendly tagline with 30 characters. This is not just feasible, it is
Highly recommended for a fully optimized app. Make full use of these 30
characters, and you can help your app succeed.
Want more information on optimizing the App Store?
Contact Gummicube and
We help you get your strategy started.