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Apple 2018 fiscal fourth quarter – iPhone and iPad angle



  Apple logo 48 "border =" 0 "src =" https://www.iphonejd.com/.a/6a010535fde333970c0133f26fe1cb970b-800wi "style =" margin: 0px 5px 5px 0px; "title =" Apple logo 48 "/> By Thursday, Apple released the fourth quarter results in 2018 (running from July 1, 2018 to September 29, 2018) and held a conversation with analysts to discuss the results. I've reported about these quarterly talks for 10 years because even though the conversations are aimed at financial analysts, Apple executives would occasionally reveal something interesting about iPhone and iPad and also because Apple would reveal how many iPhones and iPads were sold last year. But it's now Apple said that from the beginning of the first quarter of fiscal policy 201[ads1]9 (as we are in now), Apple will no longer reveal the sale of iPhone and iPad devices. I can not say that I am surprised that none of Apple's competitors will be similar n umbers, and while I'm not a securities lawyer, I think that as a public company, all that Apple needs to reveal is certain financial information as a profit. Yet it's been interesting to look at the data on iPhone and iPad sales over the last decade. </p>
<p>  Apple's fiscal fourth quarter is usually a transition quarter; It's Apple's fiscal first quarter, which includes all holiday sales, so it's far Apple's best quarter every year. However, Apple announced that quarterly revenue for the quarter was $ 62.9 billion, which is the best quarter in Apple's history. $ 10 billion of revenue was on services, and it's also a full-time high for Apple. To get all the nitty gritty details, download the audio from the iTunes Advertising Conference, or read a printout of the conversation compiled by Seeking Alpha, or a printout prepared by Jason Snell of Six Colors. Apple's official press release is here. Here are the elements that stood out for me. </p>
<p>  <strong> iPhone </strong></p>
<ul>
<li>  Apple sold 46.9 million iPhones during the quarter, just over 46.7 million iPhones sold in the fourth quarter of Apple 2017. The all-time iPhone sales sales in a fiscal quarter was by 2015, when Apple sold 48 million iPhones. </li>
<li>  While the increase in the number of iPhones versus 2017 Q3 sold was noticeable, the increase in sales from iPhone sales was more impressive thanks to the sale of iPhone X and the first weeks of the sale of iPhone X <small> S </small> and iPhone X <small> S </small> Max. iPhone revenue was $ 28.8 billion in 2017 Q4, increasing to $ 37.2 billion in Q4 2018, an increase of 29%. Given that unit sales did not go up very much, it shows that people now buy more expensive iPhones. </li>
<li>  After my count, Apple has sold 1,468 billion iPhones since they were first sold in 2007. And because Apple will no longer report these numbers every quarter, this is the last time I'll be able to report a precise amount of all-time iPhone sales. </li>
</ul>
<p><img alt=

    • Apple sold 9.7 million iPads in It's not as impressive as many other last quarters, but the introduction of the new iPad Pro last week may start to change.
    • Apple has sold almost 425 million iPads after they first became available for sale in 2010.
    • If you add all iPhone and iPad sales over time, it comes to about 1.892 billion units sold. you add a total of iPod touch sales over time, another device running iOS has announced last week that Apple has sold over 2 billion devices running iOS.

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  • Other

    • Tim Cook announced that Apple Pay usage has tripled since this time last year.
    • Cook also noted that consumer reports called Apple Pay Cash, the highest possible mobile peer-to-peer service, based on exceptional payment authentication and data security. 19659005] Cook said there was a record quarter for revenue from portable products, including Apple Watch, AirPods and Beats headphones.
    • Apple now has about 500 Apple Stores, and almost half of these are outside the United States. 19659005] Cook noted that health care is an area where Apple has a lot of interest. "You can see from the last few years that we have a lot of interest in the room and add products and services – not money on services so far – and I will not talk about the future because it does not mean I will give away what we do . But this is an area of ​​great interest to us. "

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