Apple does not sell so many iPhones anymore, so the company is looking for new ways to make money from its software.
Now, it seems that we soon get a close look at a central part of these plans. Apple plans to hold one of its signature-friendly events at its headquarters on March 25, as it will showcase two new product offerings, according to a new BuzzFeed report.
Unlike other spring events, which tend to contain new iPads, BuzzFeed certifies that the event will be "subscription services focused" and that new iPads and AirPods are "unlikely". Instead, Apple will unveil two new, long rumored subscription services: one for news and streaming video.
Separately, the Wall Street Journal also published a long report on the upcoming news product that stands as "Netflix for News." Some of Apple's potential publishing partners, they say, have strengthened on the Cupertino company's terms, which include 50 percent cut in subscription revenue. Publishers will in turn share the other 50 percent among themselves based on engagement. In comparison, Apple's cut from developers in the App Store is 30 percent.
At the same time, Apple will limit the amount of subscriber data that some publishers could access, according to WSJ.
But whatever reservations some publishers have, it seems that Apple is plowing ahead with the plan and is likely to show the service at next month's event. BuzzFeed says there is a "small chance", the timing can change. The event would be almost exactly a year since Apple announced it was acquiring digital subscription service Texture. Apple News has grown, the app now has 85 million monthly active users that the company revealed last month, but a Netflix-like subscription product could help boost profits.
Besides news, Apple is expected to showcase its long-awaited streaming video service, according to BuzzFeed. The service will contain original content and will also allow users to subscribe to other channels, according to previous reports. It can debut as soon as April.
It's not clear if Apple will show new hardware at the event, as BuzzFeed reports new iPads and AirPods is "unlikely". If Apple were to present a new product, it would probably be a supplement to the new services, such as the Chromecast-like TV dongle reported by the Information in November.
It may seem like a sign for Apple to give New Subscription Services the same flashy processing as it usually is over-the-top product reveals. But with Apple no longer selling iPhones at the same rate in years past, analysts have predicted that the company needs to rely more on the "services" side of the business.
A good way to do that? Launches new, potentially lucrative, subscription services with all the greatness of a hardware event.