Apple and NHL continued their partnership by launching a new Shot on iPhone campaign. The new ad campaign includes images taken by NHL players by their teammates, and shared outside of team venues, according to Muse by Clio :
Billboards started on Tuesday with sincere pictures-shot on iPhone , of course, by NHL players, taken by their teammates. They are displayed on giant locations in each team arena.
There are two Canadian teams participating in this Shot on the iPhone campaign, including the Edmonton Oilers and Ottawa Senators.
Below is the full list of the eight partner teams part of this Shot on the iPhone campaign:
- Tampa Bay Lightning
- Washington Capitals
- St. Louis Blues
- Edmonton Oilers
- Carolina Hurricanes
- Arizona Coyotes
- Ottawa Senators
- Philadelphia Flyers
NHL will continue to share multiple photos of this Shot on the iPhone campaign via Instagram Stories and other social media channels, which provide an insight into the NHL player's routines and rituals, all captured by Apple's iPhone XS.
If you are in Edmonton or Ottawa, share with us pictures of this Shot on the iPhone campaign outside your local NHL arena.
Apple earlier this week shared winners of their global Shot on iPhone photo contest. No Canadians were part of the winners.