Apple just reported an unexpectedly large 3rd quarter overall, with sales up 1
All aside, it was the iPad that had the largest increase all year, with sales up as much as 31%. There is a significant increase, especially on the heels of two straight quarters of declining revenues.
Image source: MacWorld
This jump is believed to have been spurred by strong sales due to COVID-19 closures. Purchasing for school, home and office probably increased because people were at home looking for better ways to work remotely. This theory is strengthened by the fact that the Mac saw the second largest increase during the last quarter, and sales increased by 22% from the previous year.
Both Mac and iPad have had newer device releases with solid upgrades. While new MacBooks have come with improved keyboards and solid specific shocks, the iPad Pro was finally updated a little earlier this year. The major upgrade there was the inclusion of trackpad support and the release of the Magic Keyboard for iPad Pros and Logitech trackpad keyboards for the lower-level iPads. All of these made for attractive purchases for Apple fans who want to upgrade their home layout.
It will be interesting to see if iPad sales remain stable in the coming quarters, or if this was an immediate miss. If the rumors are true and Apple is preparing to release new iPads in the latter half of 2020, they could possibly be maintained. There has been a shortage of iPad Pros in the supply chain recently, and many areas in the United States have returned to partial shutdown and are considering or have decided on distance education. With all this going on and new hardware likely in the pipeline, these sales levels could potentially be maintained for at least a while. It will be interesting to see how this plays out in the coming months.