In its latest campaign on Shot on iPhone, Apple has teamed up with the National Hockey League to highlight images taken with their phones. Billboards, first discovered by Adweek, have begun to appear across the United States and Canada with images taken by NHL players.
Participating teams include Arizona Coyotes, Carolina Hurricanes, Edmonton Oilers, Ottawa Senators, Philadelphia Flyers, St. Louis Blues, Tampa Bay Lightning, and Washington Capitals. The pictures you see are sincere pictures taken by players using an iPhone XS.
In addition, Adweek says that the campaign will also penetrate into Instagram's Stories feature. The theme will be "one day of life" and offers behind the scenes how players use their days. This is just the latest in a wide range of joint ventures between Apple and NHL.