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Apple and the rising cost of privacy



  Privacy You've heard it from Mac360 employees for many years. " If everyone is looking to get you, then paranoia is the right attitude to have ." In fact, everyone is out to get you. Or your money.

After all, we live on a planet of capitalists, which means everyone wants your money, and many of those who follow you online don't care much about your privacy. They take it and sell it to the highest bidder, your concerns and needs and privacy are condemned. Sad!

Internet Inflation

Let me take a few decades back to pre-interweb time, back when television was free (and with scary quality to match the price), where cable TV improved the quality for a monthly price, where television stations and radio stations and newspapers and magazines made money on advertising and subscriptions, and a phone line was under $ 20 a month.

Yes, the good old days.

What do we have today? Let me call it internet inflation. I pay T-Mobile around $ 75 a month for the privilege of using 6GB of data and as many text messages and phone calls as I want. I pay Apple another $ 60 for the iPhone upgrade program, $ 1

5 a month for Apple Music, another $ 130 a month for cable TV, and not to mention other subscription services for Hulu, Netflix, et al.

You see where this is going, right?

Simply put: I pay through the nose so that big tech companies, advertisers and media content can spy on me by gathering information about me and my life and then using that information to sell everything and anything to me in a constant barrage of messages packed based on my online dossier. Don't think for a moment that Google, Facebook and feds running the good old US to A. don't have any files on you.

What about Apple?

Dossier? Or, customer? There is a difference. Thanks to a huge mix of Facebook tracking and scandals, Google's massive and pervasive online tracking mechanism, and the fact that everyone is looking to get you and your money, it's so strange that the discriminating webmasters are looking for a respite, a gate in the digital storm?

I am.

What does Apple do to provide a respite from the fatigue of being tracked or persecuted incessantly?

Not enough. I want more.

Yes, Apple has trimmed Google and Facebook's sails in Safari with a handful of tracker blocking techniques; at least enough of them so that the online advertising community cries to heaven about it.

Not enough. I want more.

As much as Google and Facebook and advertisers regret ad blocking and tracker blocking in browsers these days, it is not as if they have been blocked from collecting data, buying data, filtering data or mixing and matching personal information to improve the ever-present dossier they use to manipulate our thinking and influence our purchases.

Apple can do more. Apple must do more. Online privacy has become a user expense and it means a revenue and profit stream for someone who finds a better way.

Where is Apple's iCloud Virtual Private Network (VPN) to protect customers who are willing to pay a little more? As it is, a few hundred VPNs run across the web, and it's still hard to know which ones are worth my money and which aren't.

Apple could fix it with iCloud VPN; a reliable source – for a monthly price tag – to cross interwebs with less persecution and tracking.

Apple could fix both iOS and macOS so that tracking is completely blocked. A button in Settings or System Preferences to prevent all such background and foreground tracking, Little Snitch style, would do the trick. One button, Apple. How difficult can it be?

That brings me to the price for privacy. I pay to go online. I pay the cable TV company and the mobile company. I pay Apple for advanced products to make the online experience palatable. I pay Google and Facebook with my information, which is then used against me to manipulate my thinking and influence my purchases. I pay for a virtual private network to reduce those who track me online. I even pay for a few ad blockers and tracker blocks for iPhone and iPad for the same reason.

I make all the paid while Apple, Google, Facebook and Internet service providers – not to mention VPN app developers – make all the money. What it costs me to remain an online net man continues to increase in price.

What's wrong with this picture?


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