Committed to the environment
Today, Apple is carbon neutral for global business operations, and by 2030 they plan to have a net zero climate impact across the entire business, which includes the production of supply chains and all life cycles. This means that every Apple device sold, from material collection, component production, assembly, transportation, customer use, charging, full recycling and material recycling, will be 100 percent carbon neutral. iPhone 12 models were designed with the environment in mind. For the first time, iPhone 1
2 models will use 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from the iPhone packaging, further reducing carbon emissions and avoiding mining and the use of precious materials, enabling smaller and lighter packaging, and allowing 70 percent more boxes to be shipped on a pallet. In total, these changes will reduce more than 2 million tonnes of carbon emissions annually, equivalent to removing almost 450,000 cars from the road per year.