Apple has announced a major change coming to iOS and MacOS App Stores. This makes it possible to create apps for both iOS and macOS simultaneously, as well as an easier way to port iOS apps to macOS. The company will start developing and deploying a new UIKit, which allows developers to create a single app for mobile devices and computers by 2021. This initiative, codenamed "marzipan", promises to be a great innovation for app developers and will also have great impact on App Store optimization.
to Bloomberg is marzipan the name of a multi-step initiative with the end
The goal of letting developers build applications that can work on iPhone, iPad and Mac
computers. Although not expected to complete rolls out until 2021
already taking steps towards it.
First, Apple plans to let developers submit iPad apps
Macs through a new software development kit. While developers will continue
must submit separate versions of the app to iOS and Mac App Stores, the
The kit will allow them to build the app without writing the underlying
software code twice. It is currently intended for a June edition
By 2020, the set will be extended to iPhone applications so they can convert to Mac apps in the same way. This will take longer than converting iPad applications because of the different screen sizes and touch rules.
Finally, Apple intends to allow developers to merge the iPhone,
iPad and Mac applications to a "simple binary" app
developers will be able to create and submit a single app for both iOS and
MacOS App Stores at once, mainly combining the two stores.
While Apple has been planning a similar initiative ago
2017 this is the first step towards the correct launch of it. This too
coincides with the company's plans to transfer Mac computers to use the same
Apple processors running iPhones and iPads, rather than Intel Corp. chips.
However, iOS and macOS will not be combined into a single operating system.
What this means for developers
To be able to develop a single app for
iOS and macOS make software development more cost effective
developers. While developers usually target iOS devices before they think
MacOS, being able to expand the potential of Mac users will open up
new opportunities to reach users.
In addition, an app that works across iOS develops
devices and macOS computers can help activate a seamless user experience between
computer and phone. It is similar to how Apple uses iCloud to synchronize applications
such as notes and images, but the potential for device synchronization may be useful
too many apps currently available only on mobile devices.
Although the iOS apps still have to follow best practices
for App Store optimization, linking iOS and macOS apps
can be a great selling point to emphasize in the description. Use a section
Calling out how an app can be used across devices can provide more incentives
for users to download both iOS and macOS versions of the app, without
Developer needs to create two versions.
App developers must also create macOS screenshots
for their creative set. This is similar to how they already have to create
different screenshots for iPhone and iPad versions of an app, but it is still
important to illustrate how the app looks and works on different devices.
Whether it's an app available on iOS or macOS, it's still
important to follow ASO's best practices. Understand Apple's guidelines, targeting
The right keywords and the use of optimal advertising will be crucial to growth once
This change is rolled out. When an app has several stores to compete on, it is
More importantly, their store listings are fully optimized.
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