Although this year’s iPhone launches will be delayed by a few weeks compared to their traditional street dates at the end of September, Apple will not stop its annual autumn train from leaving the station this month. The company announced today that a media event will actually take place on September 15, about a week after the typical iPhone and Apple Watch debut, and is setting the stage for new devices to arrive in October. But the event apparently does not include the new iPhone – it will include new Apple Watch and iPad models.
Like the company’s WWDC20 developer conference, this event will be virtual instead of personal, live-streamed online for instant viewing worldwide. The stream starts at 1
The Apple Watch Series 6 is expected to be unveiled at the event, including sensor and battery upgrades, while a redesigned iPad Air is also likely to be featured. Rumor has it that Apple will also introduce a replacement for the Apple Watch Series 3 that is heavily based on the Apple Watch Series 5, but lacks ECG cardiac monitoring. Wildcards such as a new Apple TV 4K + and an Apple Silicon-powered Mac computer may also appear, along with a range of accessories ranging from AirTag object trackers to AirPods Studio headphones.
Some products may be held for a subsequent event in October, or not released at all this year. Apple was expected to use a September event to announce the iPhone 12 family, including two flagship classes of iPhone 12 sizes and two premium class of iPhone 12 Pro models, differentiated with extra cameras, steel bodies and faster 5G technology. The new iPhones may see limited or staggered availability due to COVID-19-related manufacturing challenges, but they are expected to be widely available in time for the holidays.
The event will probably also confirm the release dates for iOS, iPadOS and tvOS 14, watchOS 7 and macOS Big Sur, operating systems formally introduced at WWDC in June. Last year, Apple offered fixed release dates for everything except macOS Catalina, which eventually made the others by several weeks.
VentureBeat will cover the event live, including all of Apple’s major announcements.
Updated at 08.50 Pacific: This article has been updated to note that the event is now expected to focus on the Apple Watch and iPad instead of the iPhone. While the logo above appeared on Apple’s special event page with little description, the company then announced “Time Flies” as its slogan for the event, and suggested Watch (Time) and iPad Air (Flies) as announcements.