"Unlike a slowed smartphone market, Apple has increased its cost of iPhone advertising by a factor of five, claims a MediaRadar study," writes Jonny Evans for Apple Must. ""

"Apple apparently uses five times as much as promoting its iPhone X range than it pushed the iPhone 8/8 Plus last year," writes Evans. "The iPhone X series has received 12 unique TV points, while the iPhone 8 has three," said the study. "

"There is also a lot of money used by carriers this time," writes Evans. "AT & T spent over $ 85 million on iPhone X-TV ads, making it the biggest promoter for iPhone X, XS, XS Max and XR."

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MacDailyNews Take: No matter what's needed to move some devices and get Home button-free X-Class iPhones for big use ASAP!

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