Apple sends out press releases to Apple Music subscribers, offering a month free music stream to friends they refer to the service, 9to5Mac reports. Last week, the company generated messages from the same app, and offers a three-month free trial to lapse subscribers.
Technically, 9to5Mac noted that this breaks one of Apple's own App Store review lines, which states that "push notifications … should not be used for advertising, promotions, or direct marketing." We have contacted Apple to clarify its rules and we will update this piece when we return.
This is not the first time Apple has used its own apps alerts for promotional purposes. You may have seen push notifications for Apple's Carpool Karaoke show, and if you're a member of the iPhone Upgrade Program, the Apple Store will let you know when new iPhone models are available .
In either case, Apple does not seem to adhere to its own App Store rules to the letter. However, while iPhone Upgrade Program Members are likely to be interested in hearing about the latest iPhones, a gone Apple Music subscriber will probably not have any service alerts. Currently, Apple's App Store Guidelines do not differentiate between these two cases, but maybe it's time they did.