Apple has had a hard time in China and it doesn't look like it's going to get better. Due to the recent, complicated relations between the United States and China, Apple faces an "Apple Boycott" in the region. The US trade war with China has seen many Western companies lose a lot of money, but Apple seems to be particularly hit by the government because of its prominent presence in China.
Usually, you see China's government responding to the US imposed sanctions on Chinese goods, but this time it's the consumer who has power. Consumers have united to boycott the Californian company, and they seem to be doing well in the case, as the movement slowly hurries.
Bank of America Merrill Lynch economists Ethan Harris and Aditya Bhave have stated that they are taking the case in a recent note:
"According to a survey conducted by our equity research colleagues, consumers in China and India show less interest in upgrading to the iPhone and more interest in upgrading to Xiaomi and Samsung, "
Loyalty is a big part of Chinese culture, making this result an unobtrusive, to say the least. Chinese smartphone manufacturers have taken top positions around the world in terms of both sales and rating, making the switch to many Chinese consumers quite easy.
What are your thoughts in the matter? Are you a Chinese resident who is boycotting Apple, or maybe you are a US citizen with your own take? Please let us know in the comments below.