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Home / Apple / Apple brings marketing campaigns for privacy on iPhone, to Europe, and starts with Germany

Apple brings marketing campaigns for privacy on iPhone, to Europe, and starts with Germany



New Apple billboards were discovered this morning in the major German cities of Hamburg and Berlin, and promoted the importance of iPhone user privacy and data protection.

We first saw these in Las Vegas in the US and later in Canada.

The German blog Macerkopf.de earlier this week brought in interesting photographs proving that Apple is taking its marketing campaign on iPhone privacy globally. One of the boards seen in the Port of Hamburg uses (loosely translated) tagline: “The gateway to the world. Not for your information ”(original:“ Das Tor zur Welt. Nicht to their information ”). Hamburg is, of course, a large international shipping center that has earned it a nickname "gateway to the world".

Another bulletin board sounds, "Betrays as little about hamburgers as Hamburger" (original: "Verrät so wenig über Hamburger wie Hamburger"), which is an interesting play in the city's location. As MacRumors noted, a tablet block board in Berlin contains the phrase "Welcome to the secure sector" (original: "Willkommen im sicheren Sektor").

This was also a play about the city's past – after Germany lost World War II and the Allied forces split Berlin into the Soviet sector (East Berlin) and the US-British-French sector (West Berlin) ), the concrete barrier physically and ideologically divided residents of Berlin from 1961 to 1989. The artificial city boundary symbolized physically the so-called "iron curtain" that separated Western Europe and the east block during the Cold War. just way for German reunion.

As in other markets, these billboards and umbrella slogan, "Privacy. It's an iPhone. "I like how Apple locates these billboards. For example, the company's billboard in Las Vegas launched ahead of CES 2019 played on the well-known tourism and said," What's going on in Vegas stays in Vegas "with the sign reading" What happens on your iPhone, stays on your iPhone.

The Cupertino company through its Apple Deutschland channel on YouTube also sent out a privacy-focused iPhone ad, built right over. [19659003] 9to5Mac has more on Apple's billboards in Canada.

In Canada, billboards were tailored to the specific locations. One was just outside an alphabetical business building, with the ad reading: & # 39; We're about to stay outside of you. & # 39; The clear implication was that the same does not match Google. This was matched by another on King Street and read quite simply, "Privacy is King."

What are your thoughts on Apple's privacy-focused campaign so far?

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