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Apple buys Drive.ai; A shot in the arm for Tech Giant's Project Titan



Apple has long been in talks with the promoters of Drive.ai, a self-propelled shuttle company, to seek the company to fulfill its Titan project.

Now the deal is sealed as the Cupertino-based tech giant has bought Drive.ai on, the iPhone maker confirmed to Axios on Tuesday.

Apple also buys Drive.ai's fleet of autonomous cars and other assets

In a "small deal, bringing more engineers Apple buys Drive.ai; A shot in the arm for Tech Giant & # 39; s Project Titanwith Autonomous Driving Technology Experience for the iPhone Manufacturer, " this acquisition will increase Apple's efforts to produce a self-propelled vehicle.

In particular, the idea of ​​producing autonomous vehicles has lured many technocrats around the world. Drive.ai boasts a small fleet of test buses in Texas.

Apple may have to lose some of the Drive.ai's brains as the startup plans to shut down 90 people permanently.

As other acquisitions take place in Silicon Valley, this is called the Apple feature as "acqui-hire" where larger companies look for the best brains in the industry.

Apple has always appreciated the best brains in technology that can bring innovative ideas. The real motive behind acquiring Drive.ai is not killing competition, but hiring engineers working there.

This acquisition will help Apple compete against its sheet-rival Alphabet Inc., which works with Wymo ̵

1; a self-driving car.

Apple has already strengthened its efforts to strengthen its Titan project; To this, the company Tesla Inc's engineering head Doug Field claimed to monitor the operation; There are nearly 5,000 workers.

iPhone maker is also in talks with vendors, who can provide critical components such as sensors.

It's all people!


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