Apple recently acquired the startup Scout FM, according to one Bloomberg report. The company offers an app that creates smart stations for podcast listeners, and provides a similar experience to radio stations.
A spokesman for Apple confirmed the acquisition, but no further details were given. The report mentions that Apple acquired Scout FM earlier this year to improve its own podcast platform in increasing competition from Spotify.
As we once covered here 9to5Mac, Scout FM provides a different approach to the podcast experience. Instead of offering individual podcasts, the app creates smart podcast stations based on various topics, such as sports or technology.
Scout FM uses artificial intelligence to identify user preferences and suggest new relevant content. Before being removed from the App Store, the app was available for Apple devices, and it was also compatible with CarPlay and Amazon Alexa.
Apple has invested in its Podcasts platform with new features and production of original shows, as Spotify has grown increasingly with similar efforts. The company did not say how Scout FM will be incorporated into its Podcasts app, but we will probably see some new related features starting next year.
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