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Apple buys Voice App Design and Publishing Startup PullString




Apple has purchased a San Francisco-based startup, PullString who designs and publishes voice apps. Founded in 2011 by former Pixar executives, PullString used its interactive voice app technology for toys, before being expanded to do the same for the Amazon Echo and Google Assistant platform.

Startup was originally known as ToyTalk and has Mattel, AKQA and HomeAdvisor as their customers. It had raised $ 44 million in venture capital and was valued at $ 1

60 million. While Apple refused to comment, start-up acquisitions are said to have been made at around $ 30 million with an additional $ 10 million being released to top management.

The startup highlights on its website that it helps organizations design, prototype, and publish their voice applications within minutes of their tools. It helps them focus on improving their voice tech idea and forgetting the complexity of AI and machine learning.

At PullString, we strive to help people talk effortlessly with speech technology that surrounds us. Working at the crossroads between creative expression and artificial intelligence, we give agencies and businesses the leading solution for collaborating with design, prototype and publishing highly engaging voice applications for Amazon Alexa, Google Assistant, and IoT devices.

Apple could use PullString expertise to make writing and designing voice-based apps for Siri on HomePod and iOS easier. Unlike Echo and Google Assistant, Siri is deficient in this department and has a lot to capture.

[Via Axios]

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