"Apple has agreed to buy Pullstring, a San Francisco-based startup that allows designing and publishing voice apps, Axios learned from multiple sources," Dan Primack and Ina Fried's report for Axios.

"This can help Siri better compete with Alexa," Primack and Fried report. "Pullstring was founded in 201

1 by a group of former Pixar leaders, and was originally used to run interactive voice apps for toys (including Hello Barbie in 2015). It later expanded its approach with the introduction of such IoT products as Amazon Echo and Google Assistant. "

" The previous deal value is said to be around $ 30 million, plus about $ 10 million in potential revenue for management, "Primack and fried report. "It will include CEO Oren Jacob, who once served as Pixar's CTO."

Read more in the whole article here.

MacDailyNews Take: Synergy abounds.

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