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Apple buys voice tech startup behind Hello Barbie



According to Axios who broke the news, Apple paid about $ 30 million in advance and promised about $ 10 million in potential revenue for management. Since Cupertino has not yet formally announced the acquisition, it is not yet clear what it is planning to do with PullString's technology yet. Presumably, the purchase can also lead to software to help more people create their own Siri apps. It can provide Siri and Apple's echo rival, HomePod, oomphene they need to be a better competitor to Alexa and Google Assistant.

We can also see Siri-powered toys in the future, although it remains to be seen whether Cupertino will catch as much flakes as Mattel did when it released Hello Barbie. People watched that doll as a surveillance tool, especially after warnings from security researchers about potential vulnerabilities. These days, however, consumers are much more accustomed to the idea of ​​keeping devices listening for wake-up calls and voice commands in their homes.


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