Apple could plan to bring its classic rainbow-colored logo back to its products as soon as later this year. According to a report by MacRumors says a tipster who again says an Apple employee.
Although none of these people are named for obvious reasons, MacRumors tells that the tipster is well connected. It is also noticed that it is possible that the rumor is wrong, but we can at least hope.
To be clear, this rumor could be false. We have chosen to share it since it comes from a tipster who has long-standing relationships with both Apple and related industries, but no other sources have shared similar information we know about. And although it was true, the plans could certainly change.
MacRumors does not know which products can be set to get the new logo, but I already expect an iPhone with the iconic rainbow logo on the back. And then it's also the MacBook series. I still have not forgiven Apple for pushing the glowing Apple logo from its notebook line, so the idea of a colorful logo is even better.
Apple has not used its color logo since 1998, but continues to use color in many different ways across branding and product lines. The thought of returning is definitely something we are here for, and we suspect most Apple fans would agree. In fact, Apple's outgoing design head Jony Ive recently commented on the rainbow itself.
It's the resonance with the rainbow logo that has been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values, and I believe that one of the main reasons the idea is so immediately and so thoroughly with us was the form – the connection from an aesthetic design point of view. A semicircle attaches so beautifully and naturally to the shape of the ring.
I just like the one it looks like.
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