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Apple Champs-Élysées opens on the famous Parisian avenue this sunday





Apple Champs Elysées opens on the famous Parisian Avenue this Sunday
Paris – Apple today announced its latest retail, the Apple Champs Elysées, and celebrating Paris's rich history and creativity. Within the courtyard of the Haussmann era, inner day is transformed into Apple's largest forum dedicated to free today on Apple Sessions.

Apple offers more than 18,000 today at Apple Sessions around the world every week, focused on creative passions like photography, music, coding and design. In the first week, Apple Champs-Élysées organizes sessions with popular musicians, filmmakers, animators and more.

"The energy in Paris is electric and it will be one of our premier cities for Today at Apple," said Angela Ahrendts, Apple's Senior Vice President of Retail. "I hope everyone who visits the Apple Champs Elysees will be inspired to unlock their creative curiosity and learn something new."

A careful blend of historical and modern architecture, the shop design honors the past of the building while introducing modern rooms. The façade and the driveway have been carefully restored and the Burgundy stone of the exterior has been carried through the entire building. French oak parquet flooring line the upper levels, which aims to revive the original spirit of the building by restoring the detail and coherent spaces of the typical Parisian apartment.

"Working in a historic Parisian building is a great responsibility and a great opportunity," said Jony Ive, Apple's chief designer. "Our first priority was to honor the history of the building while we carefully updated it to create rooms both large and intimate. The carefully blended layers are warm and bright and celebrate the city's timeless spirit."

Several of the design features also serve an environmental purpose. A sculptural ceiling lamp covers the courtyard and provides sunlight to the room below and generates renewable energy with integrated photovoltaic panels. An integrated rainwater collection system provides water for baths, trees and green walls. Apple Champs-Élysées, like all Apple's facilities, is powered by 1

00 percent renewable energy.

More than 330 employees, including over 100 new hires, will welcome customers when the store opens on Sunday. The group represents 15 nationalities and speaks 17 languages, with over 200 employees from other Apple stores in Paris and around the world. The Apple Champs Elysees opens at 12 noon on Sunday

Apple revolutionized personal technology with the introduction of Macintosh in 1984. Today, Apple is leading the world with innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple's four software platforms – iOS, macOS, watchOS and tvOS – provide seamless experiences across all Apple devices and provide people with breakthrough services, including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth and leaving the world better than we found it.

Press contacts
Nick Leahy, Apple, nleahy@apple.com, (408) 862-5012
Abby Reisinger, Apple, isisinger@apple.com, (669) 227-3527
Apple Media Help, media.help @ apple.com, (408) 974-2042
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