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Apple considered having created a Chromecast style TV dongle



Although it's not clear if the dongle came past the brainstorming phase, it would make sense for Apple to explore new, cheaper ways to distribute content. Apple TV has lost the reason for streaming competition in recent years, and is only 15 percent of market share, according to research from Parks Associates. Devices from Google, Amazon and Roku are available for between $ 25 and $ 50. Apple has nothing in that area. The company has also investigated the possibility of launching a smart TV app that will make its original content available.

Although Apple dies before it begins, it must find new ways to get the Apple TV platform ̵

1; – not the physical product – to more people. The company is allegedly investing more than one billion dollars on initial programming, including a production agreement with Oprah Winfrey. Content will be available on Apple devices, including iPhones, iPads and Apple TV, but the company will reach beyond its existing ecosystem with its streaming content.


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