We already heard from different Apple vendors that they had reduced their sales forecasts, suggesting that the latest iPhone models did not perform as well as expected. The magazine says today that Apple has reduced the order for both iPhone XS and iPhone XR.
Apple apparently found it hard to predict the demand for its three model model among a total decline in the smartphone market and apparently weak Chinese demand. The changes in production plans are frustrating providers, according to the Wall Street Journal.
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It's not clear how much this is a problem for Apple, who not only sells a higher proportion of older iPhone models but also returns to a flourishing service revenue service and profit growth. The overall iPhone ASP (average selling price) will again increase the quarter according to most predictions, which means Apple must sell fewer iPhone devices to earn the same amount of money.
Suppliers are much more prone to this volatility. The Wall Street Journal report says an anonymous supplier "Growth solves many sins." When it's slow, rocks begin to get to the bottom of the ocean. "And" Doing business with Apple is very risky as it often reverses what it promised . "
The echos report claims that the iPhone XR orders were reduced by up to a third, even referring to a further cut this week. The reduction of iPhone XS and iPhone XS Max orders seems to be less. Apple stocks fell 5% earlier this month when Apple vendors told investors to expect lower sales than expected.
We heard similar stories of production cuts this time last year with the iPhone X debut. However, iPhone X was still the most popular phone in the world. The magazine says Apple's initial forecast for iPhone X was far too optimistic, and it cut orders with 20 million units.
Apple is no longer reporting unit sales as part of its quarterly financial releases, so we can not even wait for it in January to hear details about iPhone performance during the vacation.
It is worth noting that Apple could cut orders in anticipation of lower demand, so sales failures can only be reflected in Apple's books coming in the first quarter of the quarter of 2019. Apple's holiday sales are almost always amazing. The company's guidance is at the bottom end of analysts' expectations, indicating that it will make between $ 89- $ 94 billion in revenue for October-December 2018.