Apple has been in the news on several points this year due to claims that the App Store practices are monopolistic. First, Spotify initiated a complaint against Apple with the European Commission, when recently the US Supreme Court decided that a lawsuit against Apple could continue and set the stage for potential future battles in this room.
Today, Apple has launched a new site on its website that defends their App Store practices and shares the values that lie in the core of the store.
It's our shop. And we take responsibility for that.
We believe that what is in our store says a lot about who we are. We strongly support all views represented on the App Store. But we also take steps to ensure that apps respect users with different opinions, and rejects applications for content or behavior that we believe is over the line ̵1; especially when compromising children. For example, we strictly prohibit any apps that contain pornographic material, discriminatory references, torture and abuse, or anything else in very bad taste.
The page shares specific details of App Review practices, including the following statistics:
- Every week, 100,000 apps are reviewed
- Of the 100,000, 60% are approved and 40% rejected
- The most common rejection is due to errors, followed by of privacy issues
- App Review Team makes ~ 1000 calls per week to developers to resolve rejection issues
Apple also outlines the various business models the apps can use on the App Store and notes that 84% of apps are free. It is unclear whether this percentage includes apps with purchase and subscription in the app.
Finally, close the page by marking how Apple welcomes to competition on the App Store. System programs such as Calendar, Mail and Apple Music are listed alongside popular third-party competitors; Fantastical, Spark and Spotify are some third party options that Apple singles out.
The timing of Apple launches this new site is not accidental: next week, the company will welcome thousands of developers to WWDC, and in the light of growing app store issues, Apple claims developers and worldwide why the App Store like it Standing today is so important.