- iOS 14 requires apps to request permission to collect your data and track you, but this week Apple announced that it would not enforce this feature until 2021.
- App developers and publishers say the privacy feature will significantly reduce their revenue, so Apple delayed enforcement of the feature to give them more time to prepare.
- iOS 14 is expected to launch this fall at about the same time as the iPhone 12.
When Apple unveiled iOS 14 at WWDC 2020, most of us focused on the new features and changes on the home screen, with widgets finally debuting and an app library that makes it much easier to search through all the software you have installed on your phone . Meanwhile, the rest of the industry was far more concerned about a privacy feature that requires apps to ask users for permission to track them or access their ad identifier. Following a revolt from Facebook and others, Apple has delayed the enforcement of this new policy.
First reported by The informationApple is still planning to roll out the feature alongside iOS 1
“We are committed to ensuring that users can choose whether or not to let an app track them,” Apple explained in a blog post on the developer’s website Thursday, confirming reports from earlier in the day. “To give developers time to make necessary changes, apps must require permission to track users from the beginning of next year. More information, including an update to the App Store Review Policy, will follow this fall. ”
On the one hand, the feature appears to be a clear benefit for privacy advocates, forcing developers not only to ask users for permission to collect and share their data, but also to require that they include privacy information in the App Store listing for their apps. . This information will include the types of data it collects, how it will use that data, and whether the app or third-party partners plan to use the data to track users.
Apple has already confirmed that the launch of the iPhone 12 will be a few weeks later than expected this year due to COVID-19, which means that the launch of iOS 14 may also be delayed. That said, don’t expect all of your apps, when the update arrives, to ask you for permission to track you, as Apple does not require developers to take this step before 2021. The company did not specify a specific date, but we will likely learn more in autumn.