After a year of confusing and contradictory reports about the popularity of iPhone X, Apple was uncertainly killing his 2017 flagship to accommodate two followers: the same priced iPhone XS and cheaper iPhone XR. Now, iPhone X is ready to come back, reports Wall Street Journal, while XR will see price drop – but apparently only in selected foreign markets.
The report suggests that contractual obligations and consumer price sensitivity are behind the changes, which are atypical for both Apple and smartphone makers as a whole. After agreeing to buy a minimum number of OLED monitors from Samsung Display, Apple's orders fall shortly after the latest cuts of iPhone XS and iPhone XS Max production. Instead of making more XS devices fill the gap, Apple said that it has restored the production of iPhone X, which costs less to do.
But iPhone X is not likely to show up in North America stores soon. The expired devices will obviously appear as "older models for selected markets where there is enough demand for these devices," reports Journal, suggesting that they may appear in countries where iPhone prices have become particularly problematic. Customers in India and China obviously opened the prices of this year's iPhones, increasing the likelihood that iPhone X could come back.
In addition, Apple has decided to offer subsidies to help major wireless operators reduce iPhone XR prices in Japan, a "de facto discount" of an unspecified amount of given deliberate opaque Japanese smartphone pricing. The price decline is expected to start early next week, and Apple can maintain the last 46.7 percent of the Japanese market.
In Japan, sales of iPhone XR are said to be behind expectations, while the former iPhone 8 generation has continued to do well with Japanese consumers ̵
It is unknown at this time if iPhone XR will receive corresponding price reductions on other markets and if recent reports of slower than expected sales of new iPhones are accurate or pessimistic. Earlier this month, Apple announced that it would no longer reveal the sale of iPhone devices, which would make forecasts and tracking even more impenetrable than before.