Home / Mac / Apple Device Management Firm Addigy finds tailwind in WFH, Mac Ramp-Up

Apple Device Management Firm Addigy finds tailwind in WFH, Mac Ramp-Up



Addigy is leveraging its specialty in cloud-based remote management of Macs and other Apple devices as widespread work from home continues, while Apple’s increased focus on Macs signals further growth going forward, CEO Jason Dettbarn told CRN.

The Miami-based provider of Apple device management software sees the kind of growth reminiscent of what happened early in the Windows MSP market, said Dettbarn, a Kaseya veteran who founded Addigy in 2014.

[Related: Apple CEO: Mac, iPad Driving ‘Very Strong’ Growth During COVID-19]

The growth in enterprise Mac use has already been “very solid”, he said – and now Apple is preparing to launch the first Macs with its own “Apple Silicon”

; processors by the end of this year.

“When we see Apple take this as a very serious focus, we are very happy,” said Dettbarn. “Because rising tides are raising all ships, and basically we are the only platform in the market at cloud level that can do all that is worthy [with managing Macs]. And our MSPs all take advantage of that. ”

Dettbarn said that the company stands out in the market with its ability to distribute configurations to Macs remotely, a feature that has gained a huge amount of use with countless companies operating with a highly distributed external workforce. The Addigy license growth from MSP is up 30 percent this year, he said.

“From Kaseya, we knew what the MSP market and the channel market would need – we knew what a real cloud-based IT tool must be,” said Dettbarn. “Now we really need services and cloud tools for what’s the new way of doing business.”

Addigy’s vice president of channel strategy, Adam Segar, said the company is now also focusing more on working with retailers.

“We want to start serving people where they buy the hardware,” Segar said. “There’s a lot of need for more solutions in the room that help manage devices.”

Ben Greiner, president and founder of Chicago-based solution provider Forget Computers, said Addygy’s software has been crucial as his company had previously “run into roadblocks” in serving customers.

“One is the idea of ​​multi-tenancy – the idea that I can have several clients in a case that I can both separate safely, but operate on a large scale if I need to make the change. And it was something that was not native to our previous solution, but it is something that is built into Addigy, ”said Greiner. “And I think a lot of it comes from Jason Dettbarn – he comes from the Windows world with Kaseya. So he has a clear understanding of how that world needs to operate. And I think he’s the first one I know of who’s used on an Apple – focused view of the world. ”

Meanwhile, in New York-based solution provider Valiant, the adoption of Addigy has also paid off – as the company had previously had to use a “hodgepodge” of solutions to deliver an ideal level of service to macOS devices, said service manager Ryan Loughran.

“It was difficult to keep [clients’ software] updated when we had a mix of RMM tools. But when we first put Addigy in place, it checked all the boxes for all our creative customers, ”said Loughran. “We were able to support their devices with much ease. And we were also able to keep all their software up to date, just in one place, instead of having to create custom packages. Addigy coped with all this and made life easy. ”

Previously, setting up new Macs for users was a lengthy process, but with Addigy, much of the work is fully automated, he noted.

“We can get the machine out of the box, turn it on, and Addigy will take care of the rest,” Loughran said. And now, especially with everyone working from home, we can not get an engineer personally to deliver a machine to a user at a client. So with Addigy and Apple Business Manager we can send the device directly to the user, they reject it and turn it on, Addigy runs in the background for 20 minutes and then the person can just start working on their computer. ”

For Apple, work from home and updates for the MacBook Air and MacBook Pro contributed to strong results for the Mac in the company’s last quarter. Mac revenue grew 22 percent to $ 7.08 billion during Apple’s fiscal third quarter, ending June 27.

And with the “huge investment” Apple is making to develop its own processors for its Mac series, Dettbarn said he expects to see Apple push even harder to expand its Mac sales to justify the investment.

“Now they really have to produce volume [for Mac]. Because whenever you make your own chips, it’s about volume, “said Dettbarn. “To be profitable [on making processors], they are really going to need to unscrew many more devices. ”


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