And for all the British who hang on for prices in pounds:
- Apple Watch Series 6 (GPS) starts at £ 379 and Apple Watch Series 6 (GPS + Cellular) starts at £ 479
- Apple Watch SE (GPS) starts at £ 269 and Apple Watch SE (GPS + Cellular) starts at £ 319.
- New iPad Air starts at £ 579 for the base model, and Wi-Fi + Cellular models start at £ 709
- New iPad starts at £ 329 for the base model and £ 459 with a mobile connection.
- Apple Fitness + is £ 9.99 or £ 79.99 a year
- Apple One is individual, family and Premier levels £ 14.95, £ 19.95 and £ 29.95 respectively
What happened now?
That’s it from Apple.
If you would like a summary of the announcements:
Two new Apple watches are launched, Series 6 and SE. The former, $ 399, comes with a pulse oximeter for measuring blood oxygen saturation, as well as an always-on screen; the latter, $ 279, will be the interior of the previous generation watch, Series 5, in a new shell.
A new Family Setup feature is also coming, to let parents set up a mobile watch for children who do not have an iPhone.
Two new iPads too. The iPad Air gets a new square-free frameless design that fits the iPads Pro, as well as the A14 bionic chip, which we expected to see first in next month’s iPhones 12. It does not have FaceID, instead gets a new TouchID sensor in on / off button.
The new (budget) iPad, meanwhile, is basically last year’s iPad Air, rebranded and with a price cut to $ 329.
Apple Fitness +
A fitness service “built for the sake of the Apple Watch” will include guided workouts in ten activities, for $ 9.99 per month. And it will be included in …
A subscription service, starting at $ 15 for Apple Arcade, Apple Music, 50GB of iCloud Storage and Apple TV +, and rising to $ 30 to include 2TB of iCloud storage, Apple News + and Apple Fitness +
A surprise message! We do not normally get these: iOS 14 will be released tomorrow, along with iPadOS 14, WatchOS 7 and tvOS 14.
These free updates were mostly detailed in July, but we did not previously have a release date. Tomorrow is very soon!
And the price! It starts at $ 599 and goes on sale next month.
It is 100% carbon neutral, with recycled aluminum, tin solder and packaging.
Here is the nice function overview:
We get a long overview of the A14 chip inside the iPad Air, which, I’m afraid, a lot of not very informative exclamations (11 trillion operations per second! Twice as fast on machine learning as the A13 chip! Made with a 5 nanometer production process ). But based on Apple’s past performance, we can probably believe them when they say it’s a very fast chip.
It will also almost certainly be the chip in next month’s iPhones as well, so we’ll hear all about how great it is again next month.
New (midrange) iPad Air
On to the new iPad Air. A square, frameless design is similar to the iPads Pro, and supports the second generation Apple Pencil, but there is only a single camera on the back and no support for FaceID on the front – this is still unlocked by fingerprints. Great for face masks, bad for winter gloves.
It comes in five colors, including green and blue, with what Apple’s dubbing “liquid retina” screen.
Where does TouchID go? Enter the power button at the top, freeing up space on the iPad face.
New (cheap) iPad
After a slow start, we are running through things now. Next time is a new iPad, 8th generation.
(If you forgot Apple’s branding, the iPad line has iPad Pro at the top, iPad Air in the middle and only “iPad” at the bottom).
So the iPad will have the A12 chip, the same as in last year’s iPad Air. It will still have the edges at the top and bottom, as well as the TouchID home button, from previous models, but supports the Smart Keyboard and first-generation Apple Pencil.
Basically, it’s last year’s iPad Air, with lower price and support for some newer accessories. It starts at $ 329, with a $ 30 discount for schools.
And with that, we continue the long-awaited service package: Apple One.
It comes in a variety of levels: the first, for $ 15, includes 50GB of iCloud storage, Apple Arcade and Apple Music; for $ 20 it’s a family bundle with 250 GB of storage; and for $ 30, it’s the big kahuna, the front end, that adds Apple Fitness + and Apple News + and 2TB of storage.
These prices are very good, for what it’s worth: just buying the individual level alone costs $ 21 a month; the first level would be $ 45 normally.
Here is the nice list of features:
It’s going to cost $ 9.99 a month, or $ 79.99 a year; it will be launched in six countries, including the United States and the United Kingdom before the end of the year.
And you get three months free with a new Apple Watch.
The service works between iPhones, Apple Watches and additional screens such as Apple TV. Start training on iPhone, and it will start automatically on the training app on your app.
Fitness + is launched with ten types of exercise: Yoga, cycling, dancing, treadmill running and running, strength, core, HIIT, rowing and mindful cooling. Many of them require only a set of manuals, and some do not need any equipment at all.
“Every week, our incredible coaching staff will deliver a wide variety of new workouts,” says Apple, and if you subscribe to Apple Music, you can also save your playlists there.
The app also comes to Apple TV and iPad, so you can train with any screen you want.
Apple Fitness +
Apple is creating a new training service, “built around the Apple Watch”, which will guide people through “ten types of training sessions” with “world-class trainers” and Apple Music soundtracks.
“New workouts are added every week,” says the company, as it shows a very ambitious assembly of people who are sweating.
It’s called Apple Fitness +.
An overview of Apple’s environmental efforts follows, most of which we have already covered in July. But there is some news: the new watches dispense with the USB power adapter, which Apple says is usually unnecessary and wasted, since we all have dozens of them already lying around the house.
It is true! But it will probably be unpopular anyway.
A nice overview of the Watch SE functions:
More price: Series 6 starts at $ 399, and Series 3, which sticks, gets a new price of just $ 199.
(UK prices will follow at the end.)