Updated 02/13/19: Bloomberg reports that Apple will uncover a video streaming service on March 25. This report comes one day after BuzzFeed News claims that Apple will hold an event March 25 to uncover news subscription service.
Apple does not often participate in major industry-friendly events such as CES or E3. The valuable company in the world has its own events, thank you very much. Several times a year, Apple invites the press and industry personnel to a theater to hear all about its latest products and services. Apple calls these "special events" and streams them online to their millions of fans.
It is also the WWDC, Apple's worldwide developer conference, a multi-day event in the middle of the year focused on developer sessions, helping them make the most of the latest Apple tools and products. It starts with a large keynote that serves to announce new products (usually the latest versions of iOS and macOS, as well as a few hardware products).
Apple announces the exact dates of its special events just a few weeks in advance, but it tends to hold events at similar times from one year to the next. Here is a list of the events we expect Apple to hold in 201
Next Apple event: March 25?
Last year, Apple held an educational theme on March 27 at the Lane Tech College Prep School in Chicago, where it announced the new 9.7-inch iPad. There was no event in March 2017, but Apple held one in March 2016 and 2015, with a number of new products and software updates on each.
Rumors suggest a number of new products are coming soon. AirPower, the second-generation AirPods, a new iPad mini and 9.7-inch iPad, and a new iPod Touch are all due to the release "soon" if the rumor mill is to believe.
Then there are the old rumors that just won't die: That Apple is working on a new iPhone SE and high-end ear noise interrupts headphones.
A report by BuzzFeed News claims that Apple is planning to hold an event March 25 at Steve Jobs Theater on its Apple Park campus. BuzzFeed says that the headlining announcement will be the long-rumored subscription news and the magazine service-a successor to the Texture app and the service the company achieved a year ago.
BuzzFeed claims that next-generation AirPods and a new iPad mini are not likely to be announced. Anyway, we can finally get an update about AirPower and AirPod's wireless charging box, both previously announced.
A separate report from Bloomberg states that Apple invited major Hollywood stars involved in Apple's original TV series to participate in a March 25 disclosure of the service. The stars include Jennifer Aniston, Reese Witherspoon, Jennifer Garner and J.J. Abrams.
WWDC: June 2019
Apple always holds its big annual developer conference for several days in the first or second week of June. The event lasts several days with developer sessions, but all major new products, services and software updates are announced during the opening entrance.
Apple usually takes the wraps of its new version of iOS and macOS at WWDC, giving everyone a talk about what's coming this fall and opening beta testing for developers.
It is also typically the place for Apple to introduce new MacBook Pro laptops and Mac desktop computers. If Apple is to release the new Mac Pro this year, WWDC is the one that makes the most sense.
iPhone Special Event: September 2019
In the past six years, Apple has announced the new iPhones for an event in the first half of September. The new iPhones are usually pre-ordered shortly afterwards, and shipped to stores and customers in late September or early October.
Since its introduction in 2014, Apple has always revealed the new Apple Watch at its September event. The first Apple Watch was available the following year (2015), but all other models were sold in September when it was announced.
There are no reputable rumors that would lead us to believe that Apple would abandon this pattern in 2019. So expect a new iPhone and a new Apple Watch at an event in the first two weeks of September.
Final event of the year: October 2019?
Apple often, but not always, has a last year event in the second half of October.
It's a business opportunity to reveal a few products to be shipped before the holiday without throwing them into the September event or WWDC, both of which tend to be packed.
The products announced in October may be something. In 2018, it was a new MacBook Air, a new Mac mini, and all new iPad Pro. In 2016, it was a MacBook Pro. In 2014 we received several new iPads and 5K iMac.
Apple sells more products than ever before, and October is still far away. We get a better picture of whether the company will hold an October event and what it can advertise there, which 2019 rolls on.