In mid-August, Apple announced an upgrade to the Apple Music service by tagging “Beats” to “Apple Music 1” while adding two new music segments / channels for hit songs and country music. Today we learn that Apple has applied for a new trademark to protect the actual brand name of their country radio station, which is “Country Caffeine Radio.”
Apple Files for the brand ‘Country Caffeine Radio’
Apple filed their trademark specifically below International Classes 041 covering the following: “Entertainment services, namely providing an ongoing radio program and compiling and publishing country music playlists.”
Apple’s trademark test
(Click on the image to see Jumbo Image)
The image illustrated above is what Apple provided to the U.S. Patent and Trademark Office to comply with giving them a “copy.” The US Patent Office defines a “copy” as an example of how a company actually uses their trademark in the market. It is a picture of what consumers can see when considering whether to buy goods or services from a company. In this case, Apple provided a screenshot of the country music radio program as found on Apple Music.
Apple claims a priority claim based on Jamaica application number 80189, filed March 26, 2020.
Apple’s filing of the trademark in Hong Kong
Apple also applied for this trademark in Hong Kong under number 305400756. While Apple Legal filed its new trademark in Hong Kong under the same International Class 041, they provided additional terms as follows:
“Entertainment services, namely providing an ongoing radio program in the field of music; production and distribution of radio programs and sound recordings in the field of music; providing information relating to music; entertainment services, namely, curating songs for musical playlists; entertainment services, namely compiling and publishing musical playlists; downloadable custom music playlists via the Internet and other communication networks; select non-downloadable music recordings to create musical playlists for others and publish those musical playlists; provide a website portal with links to musical sound recordings; live entertainment, namely musical performances. “