The last three trademarks that Apple has filed applies to Turi Create (2 filings) and Shortcuts .
Apple bought Turi back in 2016. In 2017, they opened Turi Create on GitHub. As the GitHub description explains, it appeals to app developers who want custom machine learning models but do not have the ability to "add recommendations, object detection, image classification, image quality, or activity classification" to their apps. Apple filed for the "text" trademark in the United States and the figurative trademark that covers the Turi logo of a dog. Complete models are exported to Core ML for use in "iOS, macOS, watchOS and tvOS apps."
Apple filed for Shortcuts & # 39; figurative trademark only in Hong Kong so far. Apple introduced "Shortcuts" on WWDC 2018 as part of iOS 12. Apple's marketing notes: "With iOS 12 or later, Siri Shortcuts can quickly do everyday tasks and with the apps you use most – all with just a touch or by asking Siri . "The shortcut user guide can be found here.
Apple files for & # 39; Turi Create & # 39; Trademark
Apple filed for the trademark "Turi Create" week in the United States under International Classes 9 and 42 as shown in its entirety below:  International Class 009: "Computer Software Used to Develop Other Software Applications; Application Development Software."
International Class 042: "Software as a Service (SAAS) Services, namely Hosting Software for Use of others in data analysis and data analysis; Provide temporary use of non-downloadable computer software and artificial intelligence within transaction processing to provide statistical analysis and produce messages and reports; Provide temporary use of non downloadable software for software development to create software for data analysis and data analysis; provide temporary use of non-downloadable computer software to create searchable databases with information and data; computer software consulting; software development consulting; Computer consultancy services and software development; technical consultancy services in database architecture software development and implementation of data analysis software and data analysis; development of computer software. "
Apple has also filed this trademark in Hong Kong under application number 304738186 and under the same international classes.
In addition, the Hong Kong database shows that Apple filed trademarks application 304738258 for the" figurative "trademark of a dog that was a part of the original Turi logo. Apple bought the machine boot boot back in 2016.
You can watch the WWDC 2018 video of developer session 712 talking about Apple's new "Turi Create" here.
During this year's WWDC season 712, Aaron Franklin from the original Turi team, noted that "The goal of Turi Create is to help you add intelligent user experiences to your apps . For example, you might want to take a picture of your breakfast and tap the different foods to see how many calories you use. Or maybe you want to control a light bulb with iPhone and simple movements. Perhaps you want to track an object in real time like a dog or a dog image if you do not have dogs in the office. "
Apple Files for Shortcuts Trademark
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Apple has filed for the "Shortcuts" trademark in Hong Kong under the application of the "Shortcuts" Hong Kong Nov 2018 – Patently Apple Report "/>
Apple filed it under International Class 009 for full protection as follows: "Computer software that allows users to create, save and start sequences of commands and logic within and between other computer programs and computer software functionality; that software for personal information processing. "The image of the logo included in the filing is presented below.
Just after Apple introduced the new" Shortcuts "logo below their WWDC keynote, a young British company claimed that they owned the trademark and that for a fee of $ 200,000, the company would like to give up the logo. With this recent trademark report, Apple's response to the British firm looks like: go pound sand. 19659021] 11. 0 Apple IP News Bar "border =" 0 "class =" active property image at-xid-6a0120a5580826970c022ad3a1698a200d image full img-responsive "src =" https: // www. Patentlyapple.com/.a/6a0120a5580826970c022ad3a1698a200d-800wi "title =" 11. 0 Apple IP News Bar "/>