Today, along with the introduction of the Apple One service pack and new Apple Watch models, Apple also debuted a brand new payment service coming in late 2020: Apple Fitness +.
Fitness + is designed to work exclusively with the Apple Watch, and requires an Apple Watch Series 3 or later. When launched, it costs $ 9.99 / month or $ 79.99 / year, or is included as part of an Apple One Premier plan – and no matter how you get it, Fitness + will offer family-sharing support. There will also be a 1-month free trial for all users, or three months free for anyone who buys an Apple Watch from September 15th.
Apple Fitness + brings studio-style training experiences to your Apple devices in a way that is uniquely integrated with the Apple Watch. When a workout video is playing, live calculations from your watch are displayed in the corner of the screen, so you can easily keep track of things like workout duration, heart rate, and calorie consumption. You will also see your Activity Rings on the screen, providing practical updates on your progress as you train.
On the launch day, Fitness + will include training videos covering nine different areas:
- Mindful Cooldown
New workouts are added to Fitness + every week, and different workouts will be recommended for you based on your previous activity. Of course, you can also choose the workouts you want to do manually, by choosing things whose duration should be as short as 5 minutes or as long as 45. Some workouts will require extra equipment, but Apple says that many can be done with no equipment or with just a set of manuals.
Once launched, Fitness + will be available in the new Fitness app in iOS 14 (formerly called Activity), and the Fitness app will also be available on both iPad and Apple TV for the first time, providing access to workout videos on larger screens than the iPhone provides. And thanks to the close integration with the Apple Watch, a workout video in the Fitness app automatically launches that type of workout on your watch.
Fitness + product integrations are not limited to hardware, as it is also an Apple Music component. The training includes its own music playlists, and you can easily save these playlists in the Apple Music Library if you are a subscriber.
Creating a fitness service that is only limited to Apple Watch users seems like a small niche to carve out, but Fitness + is in line with Apple’s growing efforts in health and wellness. The service can become particularly compelling over time if it integrates with new health sensors Apple brings to the Watch in the future.
I have not tried an online fitness service before, but I will be interested in giving Fitness + a try when it launches later this year. The close integration with the rest of Apple’s ecosystem can provide a unique training experience.
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