Apple uses gold for its printed circuit boards, which means it must be sourced somewhere. Now comes the gold from miners who work to improve the land they extracted when they finish it.
Apple is not the only company to join such an initiative. Jeweler Tiffany & Co has done the same, with the goal of trying and not only preventing, but also reversing landscape damage during the collection of gold.
There are hundreds of small and large placer mining operations in Alaska that actively produce gold in the United States. Place mining sites located along streams and streams, giving miners the opportunity to re-mine for any nuggets or fine gold left over from Yukon's Klondike Gold Rush in the late 1890s.
Meanwhile, since 1991, there have been 12 Pacific salmon runs listed under the Endangered Species Act (ESA). These routes that the salmon use to run to the spawning beds each year are often located next to the mining sites.
Apple has long been committed to making everyone aware of their environmental efforts. This effort should be legalized, and even though the cynic suggests that publicity is the driving force behind such moves, it is unfair. Gold is not the only way Apple is seeking to help with the planet and the changes it is undergoing, with this latest move just another part of the ongoing vendor liability program.
"As we continue to increase the use of recycled materials, we are looking for innovative ways to procure gold responsibly," said Paula Pyers, Apple's Director of Supplier Responsibility. "Collaboration with Tiffany, a pioneer in sustainable procurement, as well as RESOLVE ensures that salmon gold can be an example of how the industry can evolve."
If all other companies worked in similar ways, the world would be a much better place.
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