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Home / Mac / Apple has a repair problem in India, the world's second largest smartphone market – MacDailyNews

Apple has a repair problem in India, the world's second largest smartphone market – MacDailyNews



"If Apple wants to own the smartphone market in India, it has more problems to solve than just price if you ask customers there," reports Pranav Dixit for BuzzFeed News. "Globally, Apple is renowned for top-quality customer service, but India is another story. Despite Apple's long-standing view that there are" great opportunities for us "in India, where it now has only 1% market share, fewer Indians buy iPhones. when the company struggles to lower iPhone sales in China, the third largest market, fierce dissatisfaction with service options in India, complicates Apple's problems abroad. "

"Apple does not run any stores in India, where government regulations stipulate that foreign merchants must get at least 30% of their production material from suppliers in the country. For Apple customers … the only option is third-party vendors ̵

1; listed on Apple's Indian site. There are two types: Apple Premium Dealers (who have large product exhibitions) and Apple Authorized Service Providers (smaller stores that can only service without a showroom), "Dixit reports. "India's customers say these outlets often provide terrible service, may take weeks to complete minor repairs, and set their own guidelines when devices are out of warranty."

"In the short term, Apple's partners are preparing to open a number of" flagship "premium reseller stores that will at least be larger than those in India today, although it is not clear whether it will smooth out service, "Dixit reports. "For an actual Apple-owned store in India, the company refused to say when one could come."

Read more in the whole article here.

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