"Sam Jadallah, former CEO of a smart lock company who turned off over a year ago, has a new job: He is going to lead home initiatives at Apple, sources familiar with the case told CNBC," Christina Farr reports to CNBC. "Hiring Jadallah is the latest signal that Apple is planning to become serious about its own efforts in the home. Recently, the company achieved a startup called PullString … That purchase could help the smartphone manufacturer become the center of a connected living room."
"On Saturday, after CNBC broke the news of his rent, Jadallah updated his LinkedIn profile to reflect his new role with Apple," Farr reports. "Jadallah previously ran a startup called Otto, who made a $ 700 lock supported by the venture company Greylock. He also spent more than a decade at Microsoft and had a stint in venture capital at the company Mohr Davidow."
" Otto suspended the operation four months after the launch of his beautifully designed Bluetooth and Wi-Fi enabled luxury lock. In interviews, Jadallah suggested he had found a buyer who pulled out at the last minute, "Farr reports. "About 70 percent of the early team behind Otto was actually poached from Apple's rank, Jadallah has previously said. The lock was compared favorably with reviewers to" Apple of Smart Locks. ""
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MacDailyNews Take: We probably thought Apple would move on smart home than they are at the moment. Ask a "regular" person for smart home products, beyond Amazon Echo devices, and they have no idea. It should be Apple to finally deliver the ease and simplicity of the smart home to the masses. Hopefully Jadallah can up Apple's smart home game.
Jadallah's Otto Digital Lock:
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